Product Hunt Community Outreach

This skill helps you leverage online communities to amplify your Product Hunt launch while maintaining authenticity and following community guidelines.

When to Use This Skill

• Identifying communities relevant to your product
• Crafting community-appropriate posts
• Timing cross-platform promotion
• Building relationships before launch
• Avoiding spam flags and bans

The Golden Rules

Rule 1: Be a Member First

• Participate for 2-4 weeks before launch
• Add value through comments and discussions
• Build karma/reputation organically
• Never cold-post your launch

Rule 2: Provide Value, Not Just Promotion

• Share learnings, not just links
• Answer questions in your domain
• Help others with their launches
• Make posts interesting standalone

Rule 3: Follow Each Community’s Rules

• Read sidebar/rules before posting
• Check if self-promotion is allowed
• Note any format requirements
• Respect moderators

Platform-by-Platform Guide

Reddit

Relevant Subreddits

General Startup/Product:

• r/SideProject (253k) – Very friendly to makers
• r/startups (960k) – Broader startup discussion
• r/Entrepreneur (2.4M) – Business-focused
• r/smallbusiness (1.3M) – SMB audience
• r/InternetIsBeautiful (17M) – Cool web things

Tech/Development:

• r/webdev (1.7M) – Web development
• r/programming (5.6M) – General programming
• r/learnprogramming (3.5M) – Beginners
• r/opensource (400k) – Open source projects
• r/selfhosted (280k) – Self-hosted solutions

Specific Niches:

• r/SaaS (44k) – SaaS products
• r/nocode (120k) – No-code tools
• r/artificial (1.4M) – AI products
• r/productivity (1.1M) – Productivity tools
• r/design (470k) – Design tools

Product Hunt Specific:

• r/ProductHunters (small but targeted)

Reddit Posting Strategy

Pre-Launch (2-4 weeks before):

1. Join relevant subreddits
2. Comment helpfully on 10-20 posts
3. Build karma organically
4. Observe what content works

Launch Day Post Template:

Title: I built [Product] to solve [specific problem] -
       launching on Product Hunt today

Hey r/[subreddit]!

After [X months] of building, I'm finally launching
[Product] on Product Hunt today.

**The Problem:**
[2-3 sentences about the problem]

**What I Built:**
[2-3 sentences about your solution]

**What Makes It Different:**
[Your unique angle]

**Current Status:**
- [Key metric or milestone]
- [Another relevant detail]

**Looking For:**
- Honest feedback on the concept
- Suggestions for improvement
- [Specific question for community]

Product Hunt link: [URL]

Happy to answer any questions about the build,
the tech stack, or the journey!

Reddit Best Practices

• ✓ Post during active hours (9 AM – 5 PM local)
• ✓ Respond to every comment
• ✓ Be humble and open to criticism
• ✓ Share actual value/learnings
• ✓ Use authentic language

Reddit Avoid

• ❌ Posting in 10+ subreddits at once (spam)
• ❌ Using the same text everywhere
• ❌ Just dropping a link
• ❌ Ignoring negative feedback
• ❌ Posting in large subreddits without karma

Indie Hackers

Why Indie Hackers Works

• Community of makers/founders
• Celebrate launches and milestones
• Value transparency and learning
• Often reciprocal support

Indie Hackers Post Template

Title: Just launched [Product] on Product Hunt -
       here's what I learned building it

Hey IH community!

Today I launched [Product] on Product Hunt and wanted
to share the journey.

**📝 The Backstory**
[How you got the idea, why you built it]

**🔨 What I Built**
[Product] is [description]. It helps [audience]
[achieve outcome].

**📊 Key Numbers**
- Time to build: [X months]
- Lines of code: [X] (or tech stack)
- Beta users before launch: [X]
- Current MRR: [X or "pre-revenue"]

**💡 Lessons Learned**
1. [Key lesson]
2. [Key lesson]
3. [Key lesson]

**🎯 What's Next**
[Your roadmap or next steps]

**🙏 The Ask**
Would love feedback from this community:
- [Specific question]
- [Specific question]

Product Hunt: [Link]
Website: [Link]

AMA about the build!

Indie Hackers Best Practices

• ✓ Share real numbers (transparency wins)
• ✓ Focus on the journey, not just the product
• ✓ Engage with other launches too
• ✓ Join relevant IH groups
• ✓ Follow up with results post

Hacker News

Hacker News Reality Check

• Very high bar for quality
• Community can be harsh
• Not for every product
• Best for: Dev tools, technical products, novel tech

HN Post Strategy

Show HN Format:

Title: Show HN: [Product Name] – [Brief description]

[Link to product]

Then in comments, add context:

Hey HN! I built [Product] because [reason].

Technical details:
- Built with [tech stack]
- [Interesting technical challenge]
- [Performance/scale info]

I'd appreciate any feedback, especially on:
- [Technical question]
- [UX question]

Happy to discuss the implementation!

HN Best Practices

• ✓ Technical substance required
• ✓ Be ready for tough questions
• ✓ Respond thoughtfully to criticism
• ✓ Don’t ask for upvotes (ever)
• ✓ Time it well (morning US)

HN Avoid

• ❌ Marketing speak
• ❌ “AI-powered” without substance
• ❌ Voting rings (will get you banned)
• ❌ Complaining about downvotes

Other Communities

Discord Servers

• Find servers related to your niche
• Participate genuinely first
• Check if #self-promotion channels exist
• Don’t DM spam

Slack Communities

• Many industries have Slack groups
• Similar rules as Discord
• Often more professional

Facebook Groups

• Still relevant for certain niches
• B2B groups can be valuable
• Follow group rules strictly

Product-Specific Communities

• Dev.to (developers)
• Hashnode (developers)
• Lobste.rs (tech)
• Designer News (designers)
• Growth Hackers (marketing)

Timing Strategy

Pre-Launch (2-4 weeks)

• Join all relevant communities
• Comment on 20+ posts
• Build relationships
• Save posts where you can share later

Launch Week

• Soft mentions in comments
• Help others, mention your launch naturally
• Prepare posts for each platform

Launch Day

• Space out community posts (not all at once)
• Different post for each community
• Monitor and respond quickly

Post-Launch

• Share results and learnings
• Thank communities
• Continue participating

Community Post Checklist

Before Posting

• Am I a recognized member of this community?
• Have I read the rules?
• Is self-promotion allowed?
• Does my post provide value beyond promotion?
• Is my post format appropriate?

After Posting

• Monitoring for comments
• Responding to all feedback
• Thanking people for support
• Not getting defensive about criticism

Output Format

COMMUNITY OUTREACH PLAN FOR: [Product Name]

TARGET COMMUNITIES:

1. Reddit
   Subreddits: [List with member counts]
   Pre-launch activity: [Status]
   Post timing: [When]

2. Indie Hackers
   Groups: [Relevant groups]
   Pre-launch activity: [Status]
   Post timing: [When]

3. Hacker News
   Suitable: [Yes/No and why]
   Post timing: [When]

4. Other
   [List other communities]

POSTING SCHEDULE:
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]

PRE-LAUNCH CHECKLIST:
- [ ] [Community]: [X] comments, [X] karma
- [ ] [Community]: [Status]
- [ ] [Community]: [Status]

POST DRAFTS:
[Include customized drafts for each community]