SEO & Content Strategy

SEO is a long game that compounds. This skill helps you build a content strategy that drives organic signups — starting with the pages that matter most.

For technical SEO (site speed, schema markup, crawlability, GEO), see the technical-seo-expert skill.

Core Principles

• SEO is not gaming Google — it’s structuring content so it’s findable and useful.
• Content quality and relevance determine rankings. Technical SEO is table stakes.
• Target intent, not just keywords. “Best CRM” and “CRM pricing” have completely different searchers.
• One page per intent. Cannibalizing your own rankings is the most common SaaS SEO mistake.
• Internal linking is your most underused lever.

SEO Timeline: Set Realistic Expectations

Reality check: SEO takes 3-6 months to show results. If you need signups this week, use paid ads or outreach. SEO is the engine you build now so you’re not paying for every click forever.

Content Architecture for SaaS

Build your site structure around search intent, not your org chart.

High-Priority Pages (Build First)

Content Pages (Build Over Time)

Tell AI:

Create a content architecture for our SaaS product [name]:
- Product solves [problem] for [audience]
- Main features: [list features]
- Top 3 competitors: [list competitors]
Generate a sitemap with URL patterns for: homepage, feature pages, comparison pages,
use case pages, and initial blog post ideas. Prioritize by search intent value.

Keyword Intent Mapping

Every keyword has an intent. Match your page type to the intent:

Tell AI:

Do keyword research for our product [name] in the [category] space:
- Find 20 keywords our ICP would search for
- Classify each by intent (informational, navigational, commercial, transactional)
- Estimate competition level (low, medium, high)
- Recommend which page type to create for each keyword
- Prioritize: low competition + high intent first

On-Page Optimization

For every page, get these elements right:

Meta Tags

Tell AI:

Write SEO-optimized meta tags for our [page type] page about [topic]:
- Title tag: 50-60 characters, primary keyword near the front
- Meta description: 120-155 characters, include value prop and CTA language
- Open Graph tags (og:title, og:description, og:image) for social sharing

Meta Tag Templates

Heading Structure

• One <h1> per page matching the primary keyword intent
• <h2> headings for each major section
• <h3> for subsections — no skipping levels
• Headings should read as a scannable outline of the page

Image Optimization

Tell AI:

Optimize all images on [page]:
- Add descriptive alt text (include relevant keywords naturally, max 125 chars)
- Serve in WebP or AVIF format
- Set explicit width and height to prevent layout shift
- Lazy-load images below the fold

Internal Linking Strategy

Internal links are free and high-impact. Use them intentionally.

Rules

• Every blog post links to at least 1 feature/product page
• Every feature page links to related features and relevant blog posts
• Use descriptive anchor text: “our workflow automation feature” not “click here”
• Create hub pages that link to all content in a topic cluster

Topic Clusters

Group content around themes. Each cluster has:

1. Pillar page — Comprehensive overview (e.g., “Complete Guide to [Topic]”)
2. Cluster pages — Specific subtopics (e.g., “How to [specific action]”)
3. Internal links — Every cluster page links to the pillar. Pillar links to all clusters.

Tell AI:

Build an internal linking plan for our site:
- Audit existing pages and identify linking opportunities
- For each blog post, suggest 2-3 internal links to product/feature pages
- For each feature page, suggest 2-3 links to related blog posts
- Identify gaps: pages with zero internal links pointing to them
- Use descriptive anchor text (not "click here" or "learn more")

Content Planning

Prioritization Framework

Write content in this order:

1. Bottom-of-funnel first: Comparison pages, pricing page, feature pages — these convert
2. Mid-funnel: How-to guides, use case pages — these build authority
3. Top-of-funnel: Glossary, broad guides — these drive volume (but lower conversion)

Content Calendar (Simple Version)

Tell AI:

Create a 3-month content calendar for our SaaS blog:
- Product: [name], solves [problem] for [audience]
- Goal: drive organic signups
- Mix: 2 bottom-funnel pieces, 2 mid-funnel pieces, 1 top-funnel piece per month
- For each piece: title, target keyword, intent, URL, and brief outline

Measuring SEO Results

Tell AI:

Set up SEO tracking:
- Connect Google Search Console to our site
- Add UTM parameters to track organic → signup conversion
- Create a monthly report: top 10 pages by organic traffic, top 10 keywords by impressions,
  click-through rate by page, and organic signup count

Common Mistakes