/intelligems-profit-impact

The CFO tool. Turns “+12% RPV” into “$47K/year” — the language that gets tests shipped.

Takes any Intelligems A/B test and projects the financial impact: conservative, expected, and optimistic annual revenue, break-even analysis, opportunity cost of delays, and a stakeholder-ready summary.

Step 0: Workspace Check

Check if the workspace exists:

ls ~/intelligems-analytics/venv/bin/activate 2>/dev/null && echo "READY" || echo "NEEDS_SETUP"

If NEEDS_SETUP: Copy and run the setup script from intelligems-core/references/:

bash ../intelligems-core/references/setup_workspace.sh

Then copy the core libraries:

cp ../intelligems-core/references/ig_client.py ~/intelligems-analytics/
cp ../intelligems-core/references/ig_metrics.py ~/intelligems-analytics/
cp ../intelligems-core/references/ig_helpers.py ~/intelligems-analytics/
cp ../intelligems-core/references/ig_config.py ~/intelligems-analytics/

Step 1: Get API Key

Check if the API key is already configured:

grep -v "your_api_key_here" ~/intelligems-analytics/.env 2>/dev/null | grep "INTELLIGEMS_API_KEY=" | head -1

If no valid key found, ask the user:

“What’s your Intelligems API key? You can get one by contacting support@intelligems.io“

Then save it:

echo "INTELLIGEMS_API_KEY=<user's key>" > ~/intelligems-analytics/.env

Never hardcode or assume an API key.

Step 2: Copy Impact Script

Copy the profit impact script to the workspace:

cp references/impact.py ~/intelligems-analytics/impact.py

Also ensure the core libraries are up to date:

cp ../intelligems-core/references/ig_client.py ~/intelligems-analytics/
cp ../intelligems-core/references/ig_metrics.py ~/intelligems-analytics/
cp ../intelligems-core/references/ig_helpers.py ~/intelligems-analytics/
cp ../intelligems-core/references/ig_config.py ~/intelligems-analytics/

Step 3: Select Test

Run the script. If the user provided a test ID, pass it as an argument:

source ~/intelligems-analytics/venv/bin/activate && cd ~/intelligems-analytics && python3 impact.py

Or with a specific test ID:

source ~/intelligems-analytics/venv/bin/activate && cd ~/intelligems-analytics && python3 impact.py <test_id>

If no test ID is provided, the script lists all active experiments and prompts for selection.

Step 4: Run

The script outputs a full profit impact report to stdout. Let it run to completion.

If the script errors:

• “No active experiments” — The store has no running tests. Let the user know.
• “0 orders” — The test is too new. Suggest waiting for more data.
• API errors — Check the API key is valid.

Step 5: Present Results

Read the script output and present it as a financial impact report. Frame everything in business terms:

1. Lead with dollars — The annual impact number comes first, front and center
2. Show the range — Conservative / Expected / Optimistic so stakeholders see the floor and ceiling
3. Break-even framing — “You can afford to lose X% of conversions and still come out ahead”
4. Urgency — “Every day you wait costs $X” drives action
5. Business-case summary — 2-3 sentences ready to paste into a Slack message or email to leadership

Tone: Confident but not overselling. Use the conservative number when making the strongest claims. Lead with the expected number for impact, but always caveat with the range.

If the lift is negative: Still present the numbers honestly. Frame as “this variant would cost you $X/year” — knowing this is valuable too.

If confidence is low: Flag it prominently. “These projections carry higher uncertainty — the test needs more data before acting.”

Step 6: Set Up Slack Automation (Optional)

If the user wants profit impact reports delivered to Slack, set up a Slack integration:

1. Get a Slack webhook URL

Ask the user:

“To send profit impact reports to Slack, you need an Incoming Webhook URL. Go to https://api.slack.com/apps → Create New App → Incoming Webhooks → Add New Webhook. Which channel should reports go to?”

2. Copy the Slack module

cp ../intelligems-core/references/ig_slack.py ~/intelligems-analytics/ig_slack.py

3. Test it

Run the impact report with the --slack flag:

cd ~/intelligems-analytics && source venv/bin/activate && python3 impact.py <test_id> --slack "<webhook_url>"

Verify the message appears in Slack with dollar projections, ranges, and business case summary.

4. Schedule it (optional)

Copy and run the automation setup script:

cp ../intelligems-core/references/setup_automation.sh ~/intelligems-analytics/
bash ~/intelligems-analytics/setup_automation.sh impact.py "<webhook_url>" 9 0

This creates a macOS LaunchAgent that runs the profit impact daily at 9:00 AM and posts to Slack.

Notes

• Slack output: When using --slack, results are formatted as Slack Block Kit messages with annual impact, monthly breakdown, opportunity cost, and business case summary.
• Terminal output: Without --slack, the report prints to the terminal as before.