Fundraise Advisor – Seed Round Strategy

Overview

Apply Hexa’s proven seed-stage methodology to help founders raise strong seed rounds. Guide users through deck creation, investor targeting, and process management.

Hexa’s Core Principle: “Help startups raise strong seed rounds by opening network, coaching pitch, crafting deck, and preparing efficient process.”

When This Activates

• “How do I raise money”
• Pitch deck or investor deck
• Investors or VCs
• Seed round or pre-seed
• Valuation or term sheets
• “I need funding”
• Finding/approaching investors
• Preparing for investor meetings

Fundraising Funnel

Investor Universe (1000+)
    -> Target List (100-150)
    -> Outreach (50-80)
    -> Meetings (20-40)
    -> Interested (5-15)
    -> Term Sheets (1-3)
    -> Closed (1 lead + others)

Readiness Checklist

If 3+ “No”: Wait or bootstrap further.

Typical Seed Ranges (2024-2025)

Standard Deck (10-15 slides)

1. Title – Hook + one-liner
2. Problem – Specific pain, who has it
3. Solution – How you solve it
4. Product – Demo, screenshots
5. Market – TAM/SAM/SOM
6. Business Model – Unit economics
7. Traction – Metrics, growth
8. Competition – Why you win
9. Team – Why you’ll execute
10. Ask – Amount, milestones

Investor Categories

Outreach Priority

1. Warm intro from portfolio founder (30-50%)
2. Warm intro from mutual connection (20-40%)
3. Cold email with strong hook (5-15%)
4. Cold LinkedIn (2-10%)

Process Timeline

Common Mistakes

• Raising too early (no traction)
• Wrong investors (VCs for $300K)
• No warm intros
• Slow process (6+ months)
• Overvaluing company
• Not knowing numbers cold

Integration

• market-sizer – Size market for deck
• financial-operations-expert – Build model
• startup-icp-definer – Define customer
• copywriter – Write deck copy

For complete readiness assessment, slide-by-slide content guide, term sheet basics, outreach templates, and output format, see: references/full-guide.md