Social Graphics Skill

Overview

Social Graphics creates platform-specific visual content optimized for engagement. This skill teaches you to generate graphics that perform well on each platform.

Keywords: social media graphics, social posts, platform-optimized, Instagram graphics, LinkedIn posts, Twitter graphics, TikTok graphics, social content

Core Methodology

Social graphics have three layers:

1. Platform Optimization — Size, format, and best practices
2. Visual Design — Eye-catching composition and colors
3. Message Integration — Text, CTA, and messaging

Platform Specifications

Platform 1: Instagram

Dimensions:

• Feed Post: 1080×1080 (square)
• Story: 1080×1920 (vertical)
• Reel: 1080×1920 (vertical)
• Carousel: 1080×1350 (portrait)

Best Practices:

• Vibrant colors, high contrast
• Text overlay (top or bottom)
• Call-to-action visible
• Trending aesthetic
• 2-3 second hook

Prompt Template:

Instagram [post type] graphic, [subject], [color palette], 
[composition], eye-catching, high contrast, professional design, 
[mood], 1080x1080, trending on instagram, modern aesthetic

Platform 2: LinkedIn

Dimensions:

• Feed Post: 1200×627 (landscape)
• Document: 1200×1500 (portrait)
• Video: 1200×675 (landscape)

Best Practices:

• Professional aesthetic
• Clear, readable text
• Business-focused imagery
• Credible, authoritative
• Value-focused messaging

Prompt Template:

LinkedIn professional graphic, [subject], [color palette], 
professional design, business aesthetic, [mood], 1200x627, 
corporate quality, trending on linkedin, authoritative

Platform 3: Twitter/X

Dimensions:

• Tweet Image: 1024×512 (landscape)
• Recommended: 1200×675 (landscape)

Best Practices:

• Bold, simple design
• High contrast
• Readable text
• Quick visual impact
• Trending style

Prompt Template:

Twitter graphic, [subject], bold design, high contrast, 
[color palette], simple composition, eye-catching, 1024x512, 
trending on twitter, modern aesthetic

Platform 4: TikTok

Dimensions:

• Video: 1080×1920 (vertical)
• Thumbnail: 1280×720 (landscape)

Best Practices:

• Vertical format
• Trending sounds/music
• Quick cuts
• Bold text overlays
• Energetic, fun
• Authentic feel

Prompt Template:

TikTok graphic, [subject], vertical format, 1080x1920, 
trendy aesthetic, bold colors, eye-catching, energetic mood, 
modern design, trending on tiktok, authentic style

Platform 5: Pinterest

Dimensions:

• Standard Pin: 1000×1500 (portrait)
• Idea Pin: 1000×1200 (portrait)

Best Practices:

• Vertical orientation
• Inspiring imagery
• Clear, readable text
• Trending colors
• High-quality photography

Prompt Template:

Pinterest pin graphic, [subject], vertical format, 1000x1500, 
inspiring aesthetic, [color palette], professional design, 
trending on pinterest, high-quality, eye-catching

Design Elements

Element 1: Color Palette

From Your Creative Strategist Guide:
- Use primary colors for main elements
- Secondary colors for accents
- Ensure high contrast for readability
- Consider platform color trends

Element 2: Typography

- Bold, readable fonts
- Clear hierarchy (headline, subheading, body)
- High contrast with background
- Limited fonts (2-3 maximum)
- Professional or trendy based on brand

Element 3: Composition

- Rule of thirds for balanced design
- Clear focal point
- Negative space for breathing room
- Visual hierarchy
- Eye-catching arrangement

Element 4: Visual Elements

- Icons or graphics
- Product images
- Lifestyle photography
- Geometric shapes
- Textures or patterns

Complete Social Graphics Prompts

Instagram Feed Post

Instagram feed post graphic, [topic/product], vibrant [color palette], 
eye-catching composition, modern design, rule of thirds, high contrast, 
professional quality, 1080x1080, trending on instagram, social media aesthetic

LinkedIn Professional Post

LinkedIn professional graphic, [topic], corporate [color palette], 
professional design, authoritative aesthetic, business-focused, 
clean composition, 1200x627, trending on linkedin, high-quality

Twitter Promotional Post

Twitter promotional graphic, [topic], bold design, high contrast, 
[color palette], simple composition, eye-catching, 1024x512, 
trending on twitter, modern aesthetic, professional quality

TikTok Trending Post

TikTok trending graphic, [topic], vertical format, 1080x1920, 
trendy aesthetic, bold colors, energetic mood, eye-catching, 
modern design, authentic style, high engagement potential

Pinterest Inspiration Pin

Pinterest inspiration pin, [topic], vertical format, 1000x1500, 
inspiring aesthetic, [color palette], professional design, 
high-quality imagery, trending on pinterest, eye-catching, 
aspirational mood

Text Overlay Best Practices

Headline Text

- Large, bold, readable
- 5-10 words maximum
- Clear value proposition
- High contrast with background
- Professional or trendy font

Body Text

- Secondary information
- 1-2 lines maximum
- Readable size
- Supports headline
- Clear call-to-action

Call-to-Action

- "Learn More"
- "Shop Now"
- "Discover"
- "Join Us"
- "Click Link in Bio"
- Clear, action-oriented

How to Use This Skill

1. Choose Your Platform — Which platform are you posting to?
2. Select Your Dimensions — Use platform specifications
3. Define Your Message — What’s the main message?
4. Choose Your Design Style — Professional, trendy, minimalist?
5. Build Your Prompt — Combine all elements
6. Generate Image — Use Image Generation skill
7. Add Text — Add headline, body, CTA in design tool
8. Test — Review before posting

Integration with Other Skills

Social Graphics works with:

• Creative Strategist — Your style guide informs design
• Image Generation — Uses FAL.ai to create graphics
• Product Photography — Product images become social assets
• Brand Asset — Graphics use brand elements

Platform-Specific Tips

Instagram: Use trending colors, high engagement visuals, clear CTA
LinkedIn: Professional aesthetic, value-focused, authoritative tone
Twitter: Bold, simple, high contrast, trending style
TikTok: Vertical, trendy, energetic, authentic feel
Pinterest: Inspiring, vertical, high-quality, aspirational

Pro Tips

Consistency: Use same color palette and style across platforms
Trending: Reference trending aesthetics for each platform
Testing: Test different designs and measure engagement
Timing: Post at optimal times for each platform
Hashtags: Research relevant hashtags for each platform
Engagement: Include clear CTA to drive engagement
Branding: Maintain brand identity across all platforms

Common Pitfalls

Wrong Dimensions — Use platform-specific sizes
Poor Contrast — Ensure text is readable
Cluttered Design — Keep design clean and focused
Weak CTA — Make action clear and compelling
Inconsistent Branding — Use your Creative Strategist guide
Ignoring Trends — Stay current with platform trends
Low Quality — Use high-resolution images and professional design

Troubleshooting

Text Not Readable

• Increase text size
• Add text shadow or background
• Increase contrast with background
• Use bolder font

Design Looks Cluttered

• Remove unnecessary elements
• Add more negative space
• Simplify color palette
• Focus on one main message

Not Getting Engagement

• Review trending designs on platform
• Increase contrast and vibrancy
• Make CTA more compelling
• Test different compositions

Inconsistent Across Platforms

• Reference your Creative Strategist guide
• Use consistent color palette
• Maintain brand elements
• Adapt design to platform specs

Next Steps

Once you’re creating social graphics, move to Skill 06: Brand Asset to create comprehensive brand elements.