Product Video Skill

Overview

Product Video creates animated videos that showcase your products with reveals, transitions, and dynamic animations. This skill teaches you to plan and conceptualize product videos.

Keywords: product video, product animation, product demo, promotional video, animated reveal, product showcase, video marketing

Core Methodology

Product videos have three components:

1. Visual Sequence — How the product is revealed
2. Animation Style — Type of motion and transitions
3. Pacing and Duration — Timing and rhythm

Video Types

Type 1: Product Reveal

Duration: 5-15 seconds

Concept:

Product hidden, then revealed through animation
- Start: Product hidden or obscured
- Middle: Reveal animation (fade, slide, rotate)
- End: Product fully visible, static shot

Example Prompt:

Product reveal animation: [Product] starts hidden in darkness, 
then smoothly fades in with lighting effects, rotating 360 degrees, 
ending in professional product photography lighting, 
smooth transitions, professional quality, 4K

Type 2: Feature Showcase

Duration: 15-30 seconds

Concept:

Different product features revealed one by one
- Feature 1: Highlight with animation
- Feature 2: Highlight with animation
- Feature 3: Highlight with animation
- End: Full product with all features visible

Example Prompt:

Product feature showcase animation: [Product] with features highlighted one by one,
each feature zooms in with annotation, smooth transitions between features,
professional product photography, 4K, high-end animation quality

Type 3: Product in Action

Duration: 10-20 seconds

Concept:

Product being used or in action
- Setup: Product in environment
- Action: Product being used
- Result: Benefit/outcome shown

Example Prompt:

Product in action animation: [Product] in use, showing [specific action],
smooth camera movement, professional lighting, cinematic quality, 4K,
dynamic composition, product benefits highlighted

Type 4: Transformation

Duration: 10-15 seconds

Concept:

Product transforming or evolving
- Before state
- Transformation animation
- After state

Example Prompt:

Product transformation animation: [Product] transforms from [before state]
to [after state], smooth morphing animation, professional lighting,
cinematic transitions, 4K quality, dynamic visual effects

Type 5: 360 Spin

Duration: 5-10 seconds

Concept:

Product rotating 360 degrees
- Smooth rotation
- Professional lighting throughout
- Clean background

Example Prompt:

Product 360 spin animation: [Product] rotates smoothly 360 degrees,
professional studio lighting, white background, sharp focus,
smooth rotation speed, 4K quality, product photography lighting

Animation Styles

Style 1: Smooth Fade

"Smooth fade transitions, fade in and fade out, 
gentle pacing, professional, elegant"

Style 2: Dynamic Slide

"Dynamic slide transitions, products slide in from sides,
energetic pacing, modern, professional"

Style 3: Zoom and Rotate

"Zoom and rotate animations, products zoom in while rotating,
dynamic pacing, cinematic, professional"

Style 4: Morphing

"Smooth morphing transitions, one state transforms into another,
fluid animation, sophisticated, professional"

Style 5: Particle Effects

"Particle effects, products appear with particles or dissolve,
modern, high-tech, professional"

Pacing Guidelines

Fast Pacing

- Duration: 5-10 seconds
- Transitions: Quick, snappy
- Best For: Social media, ads, attention-grabbing
- Mood: Energetic, modern, exciting

Medium Pacing

- Duration: 10-20 seconds
- Transitions: Smooth, professional
- Best For: Product pages, marketing videos
- Mood: Professional, engaging, informative

Slow Pacing

- Duration: 20-30 seconds
- Transitions: Deliberate, luxurious
- Best For: Premium products, storytelling
- Mood: Luxurious, sophisticated, premium

Complete Product Video Prompts

Quick Product Reveal

Product reveal animation: [Product name] fades in from black background,
smooth fade transition, professional studio lighting, 360 degree rotation,
ending in professional product photography, 5-10 second duration,
4K quality, smooth animation, high-end production

Feature Showcase Video

Product feature showcase animation: [Product] with [number] key features,
each feature highlighted with zoom and annotation, smooth transitions,
professional lighting, cinematic quality, 15-30 second duration,
4K quality, dynamic camera movements, high-end production

Premium Product Video

Luxury product video: [Product] in premium setting, smooth camera movement,
cinematic lighting, sophisticated animation, smooth transitions,
high-end production quality, 4K, slow elegant pacing, luxury aesthetic,
professional product showcase

Social Media Product Video

Short product video for social media: [Product] quick reveal and spin,
eye-catching animation, dynamic transitions, professional lighting,
5-15 second duration, 4K quality, modern aesthetic, trending style,
optimized for social platforms

Product Transformation Video

Product transformation animation: [Product] transforms from [state A]
to [state B], smooth morphing animation, professional lighting,
cinematic transitions, 10-15 second duration, 4K quality,
sophisticated animation, high-end production

How to Use This Skill

1. Choose Your Video Type — Which type matches your need?
2. Define Your Animation Style — What animation fits your brand?
3. Set Your Pacing — How fast should the video move?
4. Plan Your Sequence — What happens in order?
5. Build Your Prompt — Combine all elements
6. Generate Concept — Use Image Generation to create key frames
7. Plan Production — Outline animation sequence

Concept Planning Template

PRODUCT VIDEO CONCEPT

Video Type: [Type]
Duration: [seconds]
Animation Style: [Style]
Pacing: [Fast/Medium/Slow]

SEQUENCE:
Frame 1: [Description]
Frame 2: [Description]
Frame 3: [Description]
Frame 4: [Description]
Frame 5: [Description]

ANIMATION DETAILS:
Transitions: [Type]
Effects: [Effects]
Music/Sound: [Style]
Lighting: [Lighting style]

PRODUCTION NOTES:
[Any specific requirements]

Integration with Other Skills

Product Video works with:

• Creative Strategist — Your style guide informs video aesthetic
• Image Generation — Generate key frames for video
• Product Photography — Product shots become video frames
• Social Graphics — Video stills become social assets

Pro Tips

Key Frames: Generate key frames with Image Generation skill
Consistency: Use same lighting and style as product photography
Pacing: Match pacing to your brand personality
Music: Consider music/sound design for full video
Platform: Optimize for platform (TikTok, Instagram, YouTube)
Call-to-Action: Include CTA at end of video
Testing: Test different animation styles and pacing

Common Pitfalls

Jerky Animation — Specify “smooth,” “fluid,” “professional animation”
Inconsistent Style — Reference your Creative Strategist guide
Too Long — Keep videos short for social media (5-15 seconds)
Unclear Message — Make product benefit clear
Poor Lighting — Lighting must be consistent throughout
Distracting Effects — Effects should enhance, not distract

Next Steps

Once you’ve planned your product videos, move to Skill 05: Social Graphics to create supporting visual assets.