competitive-analysis
11
总安装量
9
周安装量
#28600
全站排名
安装命令
npx skills add https://github.com/pluginagentmarketplace/custom-plugin-product-manager --skill competitive-analysis
Agent 安装分布
claude-code
7
antigravity
5
gemini-cli
4
opencode
4
trae
3
windsurf
3
Skill 文档
Competitive Analysis Skill
Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.
Market Analysis
TAM/SAM/SOM Calculation
TAM (Total Addressable Market):
= Total customers à Average deal size
= 10M companies à $10K = $100B
SAM (Serviceable Addressable Market):
= TAM Ã Segment % you can reach
= $100B Ã 10% = $10B
SOM (Serviceable Obtainable Market):
= SAM Ã Realistic market share (3-5 years)
= $10B Ã 5% = $500M
Market Dynamics
| Factor | Analysis | Impact |
|---|---|---|
| Growth | CAGR % | High/Med/Low |
| Competition | # players | Fragmented/Consolidated |
| Barriers | Entry difficulty | High/Med/Low |
| Regulation | Compliance needs | Increasing/Stable |
Competitor Research
Competitor Matrix
| Feature | You | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Feature 1 | â | â | â | â |
| Feature 2 | â | â | â | â |
| Pricing | $99 | $149 | $79 | $199 |
| Target | SMB | Enterprise | Startup | Mid |
Competitive Intelligence Sources
- Public: Website, pricing, blog, press
- Product: Free trial, demo, screenshots
- Customers: Win/loss interviews
- Community: G2, Capterra, Reddit
- Industry: Analyst reports, conferences
Strategic Frameworks
Porter’s Five Forces
Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]
SWOT Analysis
STRENGTHS | WEAKNESSES
- [Internal +] | - [Internal -]
- [Internal +] | - [Internal -]
-------------------+-------------------
OPPORTUNITIES | THREATS
- [External +] | - [External -]
- [External +] | - [External -]
Battlecards
Sales Battlecard Template
COMPETITOR: [Name]
POSITIONING:
"[Competitor] is [category] focused on [segment].
We are [differentiator]."
WIN THEMES:
1. [Your advantage 1]
2. [Your advantage 2]
3. [Your advantage 3]
OBJECTION HANDLING:
Q: "Why not [Competitor]?"
A: "[Competitor] is great for [X], but [your advantage]"
GOTCHAS (Their weaknesses):
- [Weakness 1]
- [Weakness 2]
Troubleshooting
Yaygın Hatalar & Ãözümler
| Hata | Olası Sebep | Ãözüm |
|---|---|---|
| Outdated intel | No refresh cycle | Quarterly updates |
| Missing competitors | Narrow view | Expand search |
| Feature parity | No differentiation | Find unique angle |
| Lost deals | Weak positioning | Win/loss analysis |
Debug Checklist
[ ] TAM/SAM/SOM assumptions documented mi?
[ ] Competitor list complete mi?
[ ] Feature matrix current mi?
[ ] Battlecards distributed mi?
[ ] Win/loss tracked mi?
Recovery Procedures
- Lost Deal â Win/loss interview, update battlecard
- New Competitor â Rapid assessment, positioning review
- Feature Gap â Prioritize, or reposition
Learning Outcomes
- Conduct competitive research
- Build competitive matrices
- Create effective battlecards
- Identify market opportunities
- Position against competitors