/marketing-status

Marketing metrics dashboard. Shows what’s working.

Philosophy

If you can’t measure it, you can’t iterate. Three metrics that matter:

1. Traffic source – where people came from
2. Activation – did they do the core thing once?
3. Conversion – paid or email signup

Output Format

Show a dashboard like:

MARKETING STATUS
================

Traffic (last 7 days)
├─ Direct: XXX
├─ Twitter: XXX
├─ Reddit: XXX
├─ HN: XXX
└─ Other: XXX

Activation
├─ Signups: XXX
├─ Activated: XXX (XX%)
└─ Core action: XXX

Revenue (Stripe)
├─ MRR: $XXX
├─ New this week: $XXX
└─ Churn: $XXX

Data Sources

PostHog MCP (if configured)

• Traffic by source
• Signup events
• Activation events (custom)
• Core action events (custom)

Stripe MCP (if configured)

• MRR calculation
• New revenue
• Churn

Postiz MCP (if configured)

• Post performance
• Engagement metrics
• Scheduled posts

CLI Script Examples

PostHog via MCP (Preferred)

When PostHog MCP is configured, Claude can query directly:

• “What are my top traffic sources this week?”
• “Show signup conversion rate by source”
• “Which features have the highest engagement?”

PostHog via CLI

# Get pageviews for last 7 days
curl -s "https://app.posthog.com/api/projects/${POSTHOG_PROJECT_ID}/insights/trend/" \
  -H "Authorization: Bearer $POSTHOG_API_KEY" \
  -d '{"events": [{"id": "$pageview"}], "date_from": "-7d"}' | jq '.result[0].data | add'

# Get signups by referrer
curl -s "https://app.posthog.com/api/projects/${POSTHOG_PROJECT_ID}/insights/trend/" \
  -H "Authorization: Bearer $POSTHOG_API_KEY" \
  -d '{"events": [{"id": "signup"}], "breakdown": "$referrer", "date_from": "-7d"}' | jq

# Get feature flag evaluations
curl -s "https://app.posthog.com/api/projects/${POSTHOG_PROJECT_ID}/feature_flags/" \
  -H "Authorization: Bearer $POSTHOG_API_KEY" | jq '.[].key'

Stripe via CLI

# MRR calculation (active subscriptions)
stripe subscriptions list --status=active --limit=100 | jq '[.data[].plan.amount] | add / 100'

# New revenue this week
stripe balance_transactions list --created[gte]=$(date -v-7d +%s) --limit=100 | jq '[.data[].amount] | add / 100'

# Churn (canceled subscriptions)
stripe subscriptions list --status=canceled --created[gte]=$(date -v-7d +%s) | jq '[.data[].plan.amount] | add / 100'

Fallback (No MCPs)

If MCPs not configured, show:

1. Instructions for setting up PostHog
2. Links to dashboards (PostHog, Stripe, etc.)
3. Recommend running /check-observability

Process

1. Check which MCPs are available
2. Pull metrics from available sources
3. Format into dashboard view
4. Highlight anomalies or opportunities
5. Suggest next actions based on data

MCP Configuration

Add to your Claude config for full MCP integration:

{
  "mcpServers": {
    "posthog": {
      "command": "npx",
      "args": ["-y", "@posthog/mcp-server"],
      "env": {
        "POSTHOG_API_KEY": "your-api-key",
        "POSTHOG_PROJECT_ID": "your-project-id"
      }
    },
    "stripe": {
      "command": "npx",
      "args": ["-y", "@stripe/mcp", "--tools=all"],
      "env": {
        "STRIPE_SECRET_KEY": "your-stripe-key"
      }
    }
  }
}

Related Skills

• /check-observability – Audit analytics setup
• /growth-sprint – Weekly marketing ritual
• /check-stripe – Stripe integration audit