user-journey-mapping
12
总安装量
10
周安装量
#25695
全站排名
安装命令
npx skills add https://github.com/nickcrew/claude-ctx-plugin --skill user-journey-mapping
Agent 安装分布
opencode
9
gemini-cli
9
cursor
9
codebuddy
8
github-copilot
8
amp
8
Skill 文档
User Journey Mapping
Comprehensive guide to creating user journey maps that reveal pain points, opportunities, and emotional states across the entire user experience.
When to Use This Skill
- Mapping end-to-end user experiences
- Identifying conversion funnel drop-off points
- Understanding emotional states during key interactions
- Discovering optimization opportunities
- Aligning teams around user perspective
Quick Reference
| Task | Load reference |
|---|---|
| Research Methods | skills/user-journey-mapping/references/research-methods.md |
Journey Map Components
1. Stages
Define the major phases users go through:
Awareness â Consideration â Decision â Onboarding â Usage â Advocacy
2. User Actions
What the user does at each stage:
- Searches, browses, compares
- Signs up, configures, learns
- Uses features, seeks help
- Shares, recommends, upgrades
3. Touchpoints
Where interaction happens:
- Website, mobile app, email
- Support chat, documentation
- Social media, reviews
- In-person, phone
4. Emotions
How users feel (use emoticons or scale):
ð Delighted â ð Neutral â ð¤ Frustrated â ð¡ Angry
5. Pain Points
Where friction occurs:
- Confusion, delays, errors
- Missing information
- Poor feedback
- Technical issues
6. Opportunities
Where we can improve:
- Quick wins
- Major improvements
- Innovation opportunities
Journey Map Template
## User Journey: [Persona Name] - [Goal]
### Stage 1: [Stage Name]
**User Goal**: [What they're trying to achieve]
**Actions**:
- [Action 1]
- [Action 2]
**Touchpoints**: [Where interaction happens]
**Emotions**: [ð/ð/ð¤/ð¡] - [Why they feel this way]
**Pain Points**:
- [Pain point with impact]
**Opportunities**:
- [Opportunity with potential impact]
**Metrics**: [How we measure this stage]
---
[Repeat for each stage]
Example Journey Map
E-commerce Checkout Journey
| Stage | Awareness | Cart | Checkout | Payment | Confirmation |
|---|---|---|---|---|---|
| Actions | Browse, compare | Add items, review | Enter details | Pay | Receive |
| Emotions | ð Excited | ð Considering | ð¤ Tedious | ð° Anxious | ð Relieved |
| Pain Points | Too many options | Price unclear | Too many fields | Security fears | No ETA |
| Opportunities | Recommendations | Clear pricing | Autofill | Trust signals | Tracking |
Best Practices
Do’s
- Base on real user research, not assumptions
- Include both digital and non-digital touchpoints
- Map emotional highs and lows
- Quantify with metrics where possible
- Involve cross-functional stakeholders
Don’ts
- Don’t map the ideal journey – map reality
- Don’t focus only on your touchpoints
- Don’t ignore competitor alternatives
- Don’t skip the “boring” stages
- Don’t create and forget – iterate
Integration with Design
- Identify critical moments: Where do emotions shift?
- Prioritize pain points: Impact à Frequency matrix
- Design interventions: Targeted improvements
- Measure success: Before/after metrics
- Iterate: Journey maps are living documents