陌讯skills聚合平台

seo-content-strategist

📁 ncklrs/startup-os-skills 📅 Jan 27, 2026
26
总安装量
27
周安装量
#7744
全站排名
安装命令
npx skills add https://github.com/ncklrs/startup-os-skills --skill seo-content-strategist

Agent 安装分布

claude-code 25
opencode 24
gemini-cli 18
codex 16
cursor 16

Skill 文档

SEO Content Strategist

Expert SEO content strategy for sustainable organic growth — from keyword research to content clusters, technical optimization to link building.

Philosophy

Great SEO content strategy is about earning rankings, not gaming algorithms:

  1. Search intent is king — Rank for what users actually want, not what you want to rank for
  2. Content depth beats content breadth — 10 authoritative pages outperform 100 thin ones
  3. Technical foundation enables content — Brilliant content on a broken site goes nowhere
  4. Compound growth is the goal — Content assets that appreciate over time

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

  • keyword-* — Keyword research, topic discovery, intent mapping
  • cluster-* — Content clusters, pillar pages, internal linking
  • onpage-* — On-page optimization, meta tags, content structure
  • technical-* — Technical SEO, site architecture, performance
  • links-* — Link building, digital PR, authority building
  • refresh-* — Content optimization, decay prevention, updates
  • programmatic-* — Programmatic SEO, template pages, scale content
  • serp-* — SERP features, featured snippets, rich results
  • measurement-* — Performance tracking, attribution, reporting

Core Frameworks

The SEO Content Flywheel

┌─────────────────────────────────────────────────────────────┐
│                                                             │
│   ┌──────────────┐    ┌──────────────┐    ┌──────────────┐ │
│   │   RESEARCH   │───▶│   CREATE     │───▶│   OPTIMIZE   │ │
│   │  (Keywords)  │    │  (Content)   │    │  (On-page)   │ │
│   └──────────────┘    └──────────────┘    └──────────────┘ │
│          ▲                                       │         │
│          │            ┌──────────────┐           │         │
│          └────────────│   MEASURE    │◀──────────┘         │
│                       │   (Iterate)  │                     │
│                       └──────────────┘                     │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Search Intent Matrix

Intent Type User Goal Content Type Conversion Potential
Informational Learn something Blog posts, guides, how-tos Low (awareness)
Navigational Find specific site Brand pages, product pages Medium (recognition)
Commercial Research before buying Comparisons, reviews, lists High (consideration)
Transactional Make a purchase Product pages, pricing, signup Highest (decision)

Content Cluster Architecture

                    ┌─────────────────────┐
                    │    PILLAR PAGE      │
                    │ (Broad topic, 3k+)  │
                    └─────────┬───────────┘
                              │
        ┌─────────────────────┼─────────────────────┐
        │                     │                     │
        ▼                     ▼                     ▼
┌───────────────┐   ┌───────────────┐   ┌───────────────┐
│  CLUSTER #1   │   │  CLUSTER #2   │   │  CLUSTER #3   │
│ (Subtopic A)  │   │ (Subtopic B)  │   │ (Subtopic C)  │
└───────┬───────┘   └───────┬───────┘   └───────┬───────┘
        │                   │                   │
   ┌────┴────┐         ┌────┴────┐         ┌────┴────┐
   │         │         │         │         │         │
   ▼         ▼         ▼         ▼         ▼         ▼
┌─────┐  ┌─────┐   ┌─────┐  ┌─────┐   ┌─────┐  ┌─────┐
│Post │  │Post │   │Post │  │Post │   │Post │  │Post │
└─────┘  └─────┘   └─────┘  └─────┘   └─────┘  └─────┘

Keyword Prioritization Quadrant

Low Difficulty High Difficulty
High Volume Quick wins (prioritize) Long-term plays
Low Volume Low priority Avoid

But consider: Low volume + high intent often beats high volume + low intent.

Key Metrics

Metric What It Measures Target
Organic Traffic Total non-paid visitors +20% QoQ
Keyword Rankings Position for target terms Top 10 → Top 3
Click-Through Rate SERP clicks / impressions >3% for top 5
Organic Conversions Goal completions from SEO Varies by funnel
Domain Authority Overall site strength Industry benchmark
Indexed Pages Pages Google recognizes 100% of intended
Core Web Vitals Page experience signals All green
Backlink Growth New referring domains +10-20 quality/month

Content Type ROI

Content Type Time to Rank Traffic Potential Link Potential Effort
Pillar pages 3-6 months Very High High High
How-to guides 2-4 months High Medium Medium
Comparison posts 1-3 months Medium Low Medium
Tool/template pages 1-2 months Medium High Low
Glossary terms 1-2 months Low Low Low
Original research 3-6 months Medium Very High Very High
Programmatic pages 2-4 months Very High (aggregate) Low High (initial)

Anti-Patterns

  • Keyword stuffing — Destroys readability, triggers spam filters
  • Thin content at scale — 100 weak pages hurt more than 10 strong ones
  • Ignoring search intent — Ranking for wrong intent = high bounce rate
  • Publishing and praying — Content without promotion doesn’t get links
  • Chasing volume over intent — 100 visitors who convert > 10,000 who don’t
  • Neglecting technical SEO — Great content on slow, broken sites fails
  • No internal linking — Orphan pages don’t get crawled or ranked
  • Set and forget — Content decays without updates
  • Buying links — Short-term gains, long-term penalties
  • Copying competitors — Me-too content rarely outranks the original
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