陌讯skills聚合平台

partnership-marketer

📁 ncklrs/startup-os-skills 📅 Jan 27, 2026
13
总安装量
5
周安装量
#24738
全站排名
安装命令
npx skills add https://github.com/ncklrs/startup-os-skills --skill partnership-marketer

Agent 安装分布

claude-code 5
opencode 4
codex 2
antigravity 2
gemini-cli 2

Skill 文档

Partnership Marketer

Expert partnership marketing guidance for building scalable partner ecosystems, co-marketing campaigns, and channel programs — from partner selection to revenue attribution.

Philosophy

Great partnership marketing creates multiplier effects:

  1. Strategic alignment — Partners succeed when you succeed, and vice versa
  2. Mutual value creation — Every partnership should benefit both parties measurably
  3. Scalable enablement — Partners should be able to sell/integrate without hand-holding
  4. Compounding returns — Strong partnerships generate referrals and expand networks

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

  • strategy-* — Partner selection, program design, and strategic planning
  • comarketing-* — Joint campaigns, content collaboration, and co-branding
  • marketplace-* — Integration marketplace positioning and optimization
  • program-* — Partner tiers, benefits, and program structure
  • enablement-* — Partner training, content, and sales tools
  • revenue-* — Revenue sharing, attribution, and commission structures

Core Frameworks

Partner Value Matrix

                    HIGH STRATEGIC VALUE
                           │
        Technology         │        Strategic
        Partners           │        Alliances
        (Integrations)     │        (Joint GTM)
                           │
─────────────────────────────────────────────────
                           │
        Affiliate          │        Channel
        Partners           │        Partners
        (Lead gen)         │        (Resellers)
                           │
                    LOW STRATEGIC VALUE

    LOW REVENUE ◄─────────────────────► HIGH REVENUE

The Partnership Lifecycle

┌─────────────────────────────────────────────────────────────┐
│                                                             │
│  ┌──────────┐   ┌──────────┐   ┌──────────┐   ┌──────────┐ │
│  │ IDENTIFY │──▶│ ACTIVATE │──▶│  SCALE   │──▶│  EXPAND  │ │
│  │ (Select) │   │ (Launch) │   │  (Grow)  │   │ (Deepen) │ │
│  └──────────┘   └──────────┘   └──────────┘   └──────────┘ │
│       ▲                                             │       │
│       │              ┌──────────┐                   │       │
│       └──────────────│  REVIEW  │◀──────────────────┘       │
│                      │(Optimize)│                           │
│                      └──────────┘                           │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Partner Program Tiers

Tier Criteria Typical Benefits
Registered Signed agreement Logo use, basic portal access
Silver $10K revenue or 5 referrals Co-marketing funds, training
Gold $50K revenue or 20 referrals Dedicated PM, joint campaigns
Platinum $200K+ revenue Custom pricing, executive sponsor

Co-Marketing Investment Formula

Co-Marketing Budget = Partner Tier Budget × Pipeline Potential × Strategic Value Score
Factor Multiplier Range
Partner Tier Budget Base allocation per tier
Pipeline Potential 0.5x – 2x based on lead quality
Strategic Value Score 0.8x – 1.5x based on brand alignment

Partnership Types at a Glance

Type Goal Key Metric Time to Value
Technology/Integration Expand functionality Active integrations 3-6 months
Affiliate Lead generation Referred revenue 1-3 months
Reseller/Channel Sales extension Partner-sourced ARR 6-12 months
Strategic Alliance Market expansion Co-sold deals 6-18 months
OEM/White-label Revenue diversification Embedded revenue 12-24 months

Key Partnership Metrics

Metric Formula Target
Partner-Sourced Revenue Revenue from partner leads 20-30% of total
Partner-Influenced Revenue Partner involved in deal 40-50% of total
Partner Activation Rate Active partners / Total partners 60%+
Partner NPS Partner satisfaction score 50+
Revenue per Partner Total partner revenue / Active partners Varies by tier
Time to First Deal Days from signup to first closed deal <90 days

Partner Enablement Stack

Asset Purpose Priority
Partner Portal Self-service hub CRITICAL
Sales Playbook How to sell with/through you CRITICAL
Integration Docs Technical enablement HIGH
Co-brandable Content Marketing materials HIGH
Demo Environment Show capabilities MEDIUM
Certification Program Ensure quality MEDIUM

Anti-Patterns

  • Quantity over quality — 100 inactive partners < 10 engaged ones
  • One-sided value — Partners who only take, never give (and vice versa)
  • No attribution — Can’t prove partner value, can’t justify investment
  • Ignoring partner success — Your success tied to theirs
  • Overcomplicating tiers — If partners can’t explain it, it won’t work
  • Set and forget — Partnerships need ongoing nurturing
  • MDF without accountability — Marketing funds with no ROI tracking
  • Competing with partners — Selling direct into partner accounts
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