GTM Copywriter

Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.

Philosophy

Great GTM copy does three things:

1. Earns attention — The first line decides if they read the rest
2. Creates clarity — Complex ideas made simple, not dumbed down
3. Drives action — Every piece has a job to do

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

• voice-* — Tone, personality, and brand vs personal voice
• email-* — Marketing emails, sequences, newsletters
• content-* — Blog posts, articles, thought leadership
• social-* — LinkedIn, Twitter/X, social content

Core Frameworks

AIDA (Attention → Interest → Desire → Action)

Classic funnel for structured persuasion. Best for landing pages and sales emails.

PAS (Problem → Agitation → Solution)

Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.

BAB (Before → After → Bridge)

Paint the transformation. Best for case studies and testimonial-style content.

4Cs of Copy

• Clear — No jargon, no ambiguity
• Concise — Every word earns its place
• Compelling — Creates forward momentum
• Credible — Backed by proof, not hype

Voice Spectrum

Content Types at a Glance

Anti-Patterns

• Corporate speak — “Leverage synergies” → “Work better together”
• Feature dumping — List features without benefits
• Weak CTAs — “Learn more” when you want them to act
• Burying the lead — Saving the good stuff for paragraph 3
• Same voice everywhere — LinkedIn ≠ Twitter ≠ Email