陌讯skills聚合平台

competitive-strategist

📁 ncklrs/startup-os-skills 📅 Jan 27, 2026
15
总安装量
6
周安装量
#22742
全站排名
安装命令
npx skills add https://github.com/ncklrs/startup-os-skills --skill competitive-strategist

Agent 安装分布

claude-code 6
opencode 5
replit 2
cursor 2
codex 2
github-copilot 2

Skill 文档

Competitive Strategist

Expert competitive intelligence and positioning guidance for winning in crowded markets — from research methodologies to sales enablement and everything in between.

Philosophy

Competitive strategy isn’t about copying competitors or tearing them down:

  1. Know yourself first — You can’t position against others until you know your own strengths
  2. Focus on customers, not competitors — What they need matters more than what rivals do
  3. Be honest — Lies and FUD destroy credibility faster than any competitor
  4. Stay current — Markets move fast; stale intel costs deals

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

  • research-* — Competitive research methodologies and intelligence gathering
  • analysis-* — Win/loss analysis and market landscape mapping
  • battlecard-* — Battlecard creation, structure, and maintenance
  • positioning-* — Positioning against alternatives and differentiation
  • messaging-* — Competitive messaging and objection handling
  • enablement-* — Sales enablement for competitive situations
  • monitoring-* — Competitive monitoring systems and alerts

Core Frameworks

The Competitive Intelligence Cycle

┌─────────────────────────────────────────────────────────────┐
│                                                             │
│   ┌──────────┐    ┌──────────┐    ┌──────────┐             │
│   │  GATHER  │───▶│ ANALYZE  │───▶│  SHARE   │             │
│   │  (Intel) │    │ (Insight)│    │ (Enable) │             │
│   └──────────┘    └──────────┘    └──────────┘             │
│        ▲                                │                   │
│        │          ┌──────────┐          │                   │
│        └──────────│  UPDATE  │◀─────────┘                   │
│                   │ (Iterate)│                              │
│                   └──────────┘                              │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Competitive Positioning Matrix

Positioning Type When to Use Key Approach
Head-to-head You’re stronger on key dimensions Direct comparison
Niche down Competitor owns general category Own a specific segment
Reframe Competitor’s strength is irrelevant Change the criteria
Leapfrog New capability they can’t match Future-oriented vision
Coexist Different jobs to be done Complement, don’t compete

Competitor Tiers

Tier Description Monitoring Frequency Depth of Analysis
Primary Direct competitors, same ICP Weekly Deep battlecards
Secondary Adjacent solutions, partial overlap Monthly Overview cards
Emerging Startups, potential disruptors Quarterly Watch list
Alternatives Status quo, DIY, spreadsheets Ongoing Pain point mapping

Win/Loss Analysis Framework

Deal Outcome
    │
    ├── Won Against Competitor
    │   ├── What differentiated us?
    │   ├── What did they say about competitor?
    │   └── What would have changed their mind?
    │
    └── Lost to Competitor
        ├── What was the deciding factor?
        ├── Where did we fall short?
        └── What could we have done differently?

The Battlecard Structure

Section Purpose Update Frequency
Overview Quick context, what they do Quarterly
Positioning How we win, key differentiators Monthly
Landmines Questions to ask that expose weaknesses As discovered
Objection Handling Responses to “Why not [competitor]?” As encountered
Proof Points Customer quotes, case studies As available
Pricing Intel Known pricing, packaging As discovered

Competitive Response Spectrum

Situation Response Example
They launch feature you have Emphasize experience, depth “We’ve had this for 2 years, here’s what we’ve learned”
They launch feature you don’t Roadmap or reframe “We’re focused on X because customers told us Y matters more”
They cut price Hold on value “You get what you pay for — here’s the TCO comparison”
They spread FUD Correct with facts “That’s not accurate — here’s the truth with proof”
They announce funding Ignore or pivot to stability “We’ve been profitable since 2019”

Intelligence Sources (Ranked by Value)

  1. Win/loss interviews — First-party, high signal
  2. Sales call recordings — Real objections, real context
  3. Customer feedback — Why they chose you (and considered others)
  4. G2/Capterra reviews — Volume of sentiment data
  5. LinkedIn activity — Hiring, messaging, customer posts
  6. Job postings — Strategic direction signals
  7. Press/funding news — Major moves, positioning shifts
  8. Product trials — Hands-on intel (respect ToS)

Anti-Patterns

  • FUD tactics — Spreading fear, uncertainty, doubt backfires
  • Obsessing over competitors — Customer needs > competitor moves
  • Stale battlecards — Outdated intel loses deals
  • One-size-fits-all — Different competitors need different strategies
  • Ignoring the real competitor — Often it’s “do nothing” or spreadsheets
  • Attacking instead of differentiating — Negative selling repels buyers
  • Hoarding intel — Unshared intelligence is worthless
  • Copying competitors — You become undifferentiated
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