Affiliate Recruitment Funnel

Build affiliate recruitment funnels that attract and convert high-quality affiliates who will promote your products effectively. Position your affiliate program as valuable and rewarding while qualifying affiliates.

Core Objectives

• Attract high-quality affiliates
• Communicate opportunity and value
• Qualify affiliates effectively
• Onboard affiliates successfully
• Maximize affiliate performance

Recruitment Page Structure

Above-the-Fold

• Headline: “Join Our Affiliate Program” or “Partner With Us”
• Subheadline: Earning opportunity and value proposition
• Commission Highlight: Key commission structure
• Social Proof: Top affiliate earnings, testimonials
• CTA: “Apply Now” or “Join Program”

Opportunity Section

Commission Structure:

• Base commission rates
• Tier levels (if applicable)
• Recurring commissions
• Bonus opportunities
• Payment schedule

Product Information:

• What they’re promoting
• Conversion rates
• Customer lifetime value
• Pricing and offers

Earning Potential:

• Average affiliate earnings
• Top affiliate results
• Income examples
• Success stories

Support & Resources

Marketing Materials:

• Banner ads
• Email swipes
• Social media content
• Video assets
• Landing pages

Training & Support:

• Onboarding process
• Strategy training
• Promotional calendar
• Dedicated support

Success Stories

Top Affiliate Examples:

• Earnings achieved
• Methods used
• Time to results
• Testimonials

Application Process

Application Form

Basic Information:

• Name and contact
• Website/platform
• Audience size
• Promotion methods

Qualification Questions:

• Experience level
• Current promotions
• Marketing approach
• Commitment level

Approval Process

• Application review
• Approval/decline notification
• Onboarding sequence
• Access to affiliate portal

Onboarding Sequence

Email 1: Welcome

• Congratulations on approval
• Getting started guide
• Affiliate portal access

Email 2: Resources

• Marketing material overview
• Best-performing assets
• Quick start guide

Email 3: Strategy

• Top promotion methods
• Success tips
• Support resources

Email 4: First Commission

• Tips for first sale
• Quick wins
• Encouragement

Copywriting Style

• Professional, opportunity-focused, motivating
• Emphasize earning potential and support
• Use specific commission examples
• Build trust through social proof
• Create excitement about partnership

Quality Checklist

• Is opportunity compelling and clear?
• Are commissions attractive and competitive?
• Is support structure strong?
• Does onboarding set affiliates up for success?
• Will quality affiliates want to join?

Additional Resources

Reference Files

• references/affiliate-onboarding.md – Affiliate onboarding best practices