MailerLite CLI

The MailerLite CLI (mailerlite) is a command-line tool and interactive TUI dashboard for the MailerLite email marketing API. It supports managing subscribers, campaigns, automations, groups, forms, segments, fields, webhooks, e-commerce (shops, products, categories, customers, orders, carts), and full account management.

Installation

Install via Homebrew, Nix, or download a binary from GitHub releases:

# Homebrew
brew install --cask mailerlite/tap/mailerlite

# Nix flake
nix profile install github:mailerlite/mailerlite-cli

# Or download from https://github.com/mailerlite/mailerlite-cli/releases

The binary is called mailerlite.

Authentication

Before using the CLI, authenticate with MailerLite:

# Interactive login (prompts for method — OAuth or API token)
mailerlite auth login

# Direct token login
mailerlite auth login --method token --token "your_token_here"

# Check authentication status
mailerlite auth status

Multi-Profile Support

Manage multiple accounts or tokens with named profiles:

mailerlite profile add production --token "prod_token"
mailerlite profile add staging --token "staging_token"
mailerlite profile switch production
mailerlite profile list

Use --profile <name> on any command to override the active profile.

Multi-Account Support

If your OAuth credentials have access to multiple accounts:

mailerlite account list
mailerlite account switch <account_id>

Token resolution order: MAILERLITE_API_TOKEN env var > --profile flag > active profile > first profile.

Config is stored at ~/.config/mailerlite/config.yaml.

Global Flags

These flags work on all commands:

The CLI respects the NO_COLOR environment variable.

Critical: Always Use JSON Output

When executing mailerlite commands, always append --json to every command. JSON output is structured and parseable, making it reliable for extracting IDs, statuses, and other data needed for follow-up commands. The default table output is for human reading only and difficult to parse programmatically.

# Correct - always use --json
mailerlite subscriber list --json
mailerlite campaign get <id> --json

# Incorrect - table output is hard to parse
mailerlite subscriber list

The only exceptions are dashboard (interactive TUI), completion (shell scripts), and simple write confirmations.

Core Workflows

Managing Subscribers

# List subscribers
mailerlite subscriber list --json
mailerlite subscriber list --status active --email user@example.com --json

# Get subscriber count
mailerlite subscriber count --json

# Get subscriber details (by ID or email)
mailerlite subscriber get user@example.com --json

# Create or update a subscriber
mailerlite subscriber upsert \
  --email "user@example.com" \
  --status active \
  --groups "group_id_1,group_id_2" \
  --fields '{"name":"John","company":"Acme"}' --json

# Update a subscriber
mailerlite subscriber update <id> --status unsubscribed --json

# Delete a subscriber
mailerlite subscriber delete <id>

# Forget a subscriber (GDPR)
mailerlite subscriber forget <id>

Managing Campaigns

# List campaigns
mailerlite campaign list --json
mailerlite campaign list --status sent --type regular --json

# Get campaign details
mailerlite campaign get <campaign_id> --json

# Create a campaign
mailerlite campaign create \
  --name "Welcome Campaign" \
  --type regular \
  --subject "Welcome!" \
  --from "sender@yourdomain.com" \
  --from-name "Sender Name" \
  --content "<h1>Hello</h1>" \
  --groups "group_id" --json

# Schedule a campaign
mailerlite campaign schedule <campaign_id> \
  --delivery scheduled \
  --date 2026-03-01 \
  --hours 10 \
  --minutes 0

# Cancel a campaign
mailerlite campaign cancel <campaign_id>

# List campaign subscriber activity
mailerlite campaign subscribers <campaign_id> --json

# List available campaign languages
mailerlite campaign languages --json

# Delete a campaign
mailerlite campaign delete <campaign_id>

Managing Groups

mailerlite group list --json                                    # List groups
mailerlite group create --name "Newsletter" --json              # Create group
mailerlite group update <id> --name "Weekly Newsletter" --json  # Update group
mailerlite group delete <id>                                    # Delete group
mailerlite group subscribers <group_id> --json                  # List subscribers in group
mailerlite group assign <group_id> <subscriber_id>              # Assign subscriber
mailerlite group unassign <group_id> <subscriber_id>            # Unassign subscriber

Managing Automations

mailerlite automation list --json                       # List automations
mailerlite automation list --enabled true --json        # Filter by enabled
mailerlite automation get <id> --json                   # Get automation details
mailerlite automation subscribers <id> --json           # List subscriber activity

Managing Forms

mailerlite form list --json                             # List forms
mailerlite form list --type popup --json                # Filter by type
mailerlite form get <id> --json                         # Get form details
mailerlite form update <id> --name "Updated" --json     # Update form
mailerlite form delete <id>                             # Delete form
mailerlite form subscribers <id> --json                 # List form subscribers

Managing Fields

mailerlite field list --json                            # List subscriber fields
mailerlite field create --name "Company" --type text --json  # Create field
mailerlite field update <id> --name "Organization" --json    # Update field
mailerlite field delete <id>                            # Delete field

Managing Segments

mailerlite segment list --json                          # List segments
mailerlite segment update <id> --name "VIP" --json      # Update segment
mailerlite segment delete <id>                          # Delete segment
mailerlite segment subscribers <id> --json              # List subscribers

Managing Webhooks

mailerlite webhook list --json                          # List webhooks
mailerlite webhook get <id> --json                      # Get webhook details
mailerlite webhook create \
  --name "My Webhook" \
  --url "https://example.com/webhook" \
  --events "subscriber.created,campaign.sent" \
  --enabled --json                                      # Create webhook
mailerlite webhook update <id> --name "Updated" --json  # Update webhook
mailerlite webhook delete <id>                          # Delete webhook

E-Commerce: Shops

mailerlite shop list --json                             # List shops
mailerlite shop get <id> --json                         # Get shop details
mailerlite shop create --name "My Store" --url "https://mystore.com" --json
mailerlite shop update <id> --name "Updated" --json     # Update shop
mailerlite shop delete <id>                             # Delete shop
mailerlite shop count --json                            # Get shop count

E-Commerce: Products

All product commands require --shop <shop_id>.

mailerlite product list --shop <shop_id> --json
mailerlite product get <product_id> --shop <shop_id> --json
mailerlite product create --shop <shop_id> \
  --name "T-Shirt" --price 29.99 \
  --url "https://mystore.com/tshirt" --json
mailerlite product update <product_id> --shop <shop_id> --price 24.99 --json
mailerlite product delete <product_id> --shop <shop_id>
mailerlite product count --shop <shop_id> --json

E-Commerce: Categories

All category commands require --shop <shop_id>.

mailerlite category list --shop <shop_id> --json
mailerlite category get <id> --shop <shop_id> --json
mailerlite category create --shop <shop_id> --name "Apparel" --json
mailerlite category update <id> --shop <shop_id> --name "Clothing" --json
mailerlite category delete <id> --shop <shop_id>
mailerlite category count --shop <shop_id> --json
mailerlite category products <id> --shop <shop_id> --json
mailerlite category assign-product <id> --shop <shop_id> --product <product_id>
mailerlite category unassign-product <id> --shop <shop_id> --product <product_id>

E-Commerce: Customers

All customer commands require --shop <shop_id>.

mailerlite customer list --shop <shop_id> --json
mailerlite customer get <id> --shop <shop_id> --json
mailerlite customer create --shop <shop_id> \
  --email "customer@example.com" \
  --first-name "John" --last-name "Doe" --json
mailerlite customer update <id> --shop <shop_id> --first-name "Jane" --json
mailerlite customer delete <id> --shop <shop_id>
mailerlite customer count --shop <shop_id> --json

E-Commerce: Orders

All order commands require --shop <shop_id>.

mailerlite order list --shop <shop_id> --json
mailerlite order get <id> --shop <shop_id> --json
mailerlite order create --shop <shop_id> \
  --customer <customer_id> --status complete \
  --total 59.98 --currency USD \
  --items '[{"product_id":"prod1","quantity":2,"price":29.99}]' --json
mailerlite order update <id> --shop <shop_id> --status complete --json
mailerlite order delete <id> --shop <shop_id>
mailerlite order count --shop <shop_id> --json

E-Commerce: Carts & Cart Items

# Carts (require --shop)
mailerlite cart list --shop <shop_id> --json
mailerlite cart get <id> --shop <shop_id> --json
mailerlite cart update <id> --shop <shop_id> --currency EUR --json
mailerlite cart count --shop <shop_id> --json

# Cart items (require --shop and --cart)
mailerlite cart-item list --shop <shop_id> --cart <cart_id> --json
mailerlite cart-item create --shop <shop_id> --cart <cart_id> \
  --product <product_id> --quantity 2 --price 29.99 --json
mailerlite cart-item update <item_id> --shop <shop_id> --cart <cart_id> --quantity 3 --json
mailerlite cart-item delete <item_id> --shop <shop_id> --cart <cart_id>
mailerlite cart-item count --shop <shop_id> --cart <cart_id> --json

E-Commerce: Bulk Import

mailerlite import categories --shop <shop_id> --file categories.json --json
mailerlite import products --shop <shop_id> --file products.json --json
mailerlite import orders --shop <shop_id> --file orders.json --json

TUI Dashboard

mailerlite dashboard

Launch an interactive terminal dashboard with sidebar navigation, real-time data, and vim-style keybindings (j/k to navigate, Enter to select, ? for help, q to quit).

Key Patterns

• Pagination: Use --limit <n> to control results. --limit 0 fetches all results.
• Interactive mode: Omit required flags and the CLI prompts interactively.
• JSON output: Append --json to any command for machine-readable output.
• E-commerce nesting: Products, categories, customers, orders, and carts are nested under shops via --shop <shop_id>. Cart items require both --shop and --cart.

Additional Resources

Reference Files

For the complete command reference with all subcommands and flags, consult:

• references/command-reference.md – Full command tree for all 20+ command groups with every flag documented