seo-on-page-internal-links
9
总安装量
8
周安装量
#32411
全站排名
安装命令
npx skills add https://github.com/kostja94/marketing-skills --skill seo-on-page-internal-links
Agent 安装分布
opencode
8
github-copilot
8
codex
8
kimi-cli
8
amp
8
cline
8
Skill 文档
SEO On-Page: Internal Links
Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
Scope (On-Page SEO)
- Internal links: Contextual links; descriptive anchor text; related posts; hub pages
- Breadcrumbs: Implement for large sites (e.g. ecommerce)
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for site structure and key pages.
Identify:
- Site structure: Hub pages, pillar content, supporting pages
- Orphan pages: Pages with no or few internal links
- Priority pages: Pages that need more link equity
Best Practices
Link Structure
| Principle | Guideline |
|---|---|
| Depth | Important pages within 3 clicks from homepage |
| Orphan pages | Avoid; ensure every page has at least one internal link |
| Hub-to-spoke | Link from hub/pillar pages to supporting content |
| Contextual | Place links in relevant body content, not just footers |
Anchor Text
| Principle | Guideline |
|---|---|
| Descriptive | Use anchor text that describes the target page |
| Variation | Avoid over-optimization; use natural variation |
| Keyword | Include target keyword when natural |
Placement
| Location | Use |
|---|---|
| First paragraph | Primary link to related content |
| Body | Contextual links throughout |
| Related/Recommended | End-of-article links |
| Navigation | Key site sections |
Common Issues
| Issue | Fix |
|---|---|
| Orphan pages | Add internal links from hub pages or navigation |
| Too many links | Focus on most important; avoid link stuffing |
| Generic anchors | Use descriptive “learn more about X” instead of “click here” |
| Broken links | Audit and fix 404s |
Output Format
- Internal link audit (if auditing)
- Link opportunities for key pages
- Anchor text recommendations
- Structure improvements
Related Skills
- seo-technical-crawlability: Internal links enable crawling
- seo-on-page-url-structure: URL structure affects link patterns
- seo-content-content-strategy: Content clusters inform link structure