seo-on-page-internal-links

📁 kostja94/marketing-skills 📅 1 day ago
9
总安装量
8
周安装量
#32411
全站排名
安装命令
npx skills add https://github.com/kostja94/marketing-skills --skill seo-on-page-internal-links

Agent 安装分布

opencode 8
github-copilot 8
codex 8
kimi-cli 8
amp 8
cline 8

Skill 文档

SEO On-Page: Internal Links

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

Scope (On-Page SEO)

  • Internal links: Contextual links; descriptive anchor text; related posts; hub pages
  • Breadcrumbs: Implement for large sites (e.g. ecommerce)

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for site structure and key pages.

Identify:

  1. Site structure: Hub pages, pillar content, supporting pages
  2. Orphan pages: Pages with no or few internal links
  3. Priority pages: Pages that need more link equity

Best Practices

Link Structure

Principle Guideline
Depth Important pages within 3 clicks from homepage
Orphan pages Avoid; ensure every page has at least one internal link
Hub-to-spoke Link from hub/pillar pages to supporting content
Contextual Place links in relevant body content, not just footers

Anchor Text

Principle Guideline
Descriptive Use anchor text that describes the target page
Variation Avoid over-optimization; use natural variation
Keyword Include target keyword when natural

Placement

Location Use
First paragraph Primary link to related content
Body Contextual links throughout
Related/Recommended End-of-article links
Navigation Key site sections

Common Issues

Issue Fix
Orphan pages Add internal links from hub pages or navigation
Too many links Focus on most important; avoid link stuffing
Generic anchors Use descriptive “learn more about X” instead of “click here”
Broken links Audit and fix 404s

Output Format

  • Internal link audit (if auditing)
  • Link opportunities for key pages
  • Anchor text recommendations
  • Structure improvements

Related Skills

  • seo-technical-crawlability: Internal links enable crawling
  • seo-on-page-url-structure: URL structure affects link patterns
  • seo-content-content-strategy: Content clusters inform link structure