seo-on-page-heading

📁 kostja94/marketing-skills 📅 Today
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7
周安装量
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npx skills add https://github.com/kostja94/marketing-skills --skill seo-on-page-heading

Agent 安装分布

opencode 7
gemini-cli 7
github-copilot 7
codex 7
amp 7
cline 7

Skill 文档

SEO On-Page: Heading Structure

Guides heading (H1-H6) optimization for SEO and content structure.

Scope (On-Page SEO)

  • H1 tag: One per page; clear headline; matches content; primary keyword near start
  • Header tags (H1–H6): Logical hierarchy; keyword in headers; one idea per heading

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for target keywords.

Identify:

  1. Page type: Homepage, article, product, etc.
  2. Primary keyword: Target search query
  3. Content outline: Main sections and subsections

Best Practices

H1

Principle Guideline
One per page Single H1 per page
Primary keyword Include target keyword naturally
Descriptive Clearly describe page content
Match intent Align with title tag and user intent

H2–H6 Hierarchy

Principle Guideline
Logical order H1 → H2 → H3; don’t skip levels
One idea per heading Each heading = one topic
Scannable Headings should summarize section content
Keyword variation Use related keywords in subheadings

Structure

H1 (page title)
├── H2 (section 1)
│   ├── H3 (subsection)
│   └── H3
├── H2 (section 2)
│   └── H3
└── H2 (section 3)

Common Issues

Issue Fix
Multiple H1s Use single H1; use H2 for other sections
Skipped levels Use H2 after H1, H3 after H2
Generic headings Make descriptive; avoid “Introduction,” “Conclusion”
Keyword stuffing Natural language; avoid forced keywords

Output Format

  • H1 recommendation (with keyword)
  • H2–H6 outline for content
  • Hierarchy check
  • References: Google headings

Related Skills

  • seo-on-page-metadata: H1 should align with title tag
  • seo-on-page-schema: Article schema uses headline (often H1)
  • seo-content-content-strategy: Content outline informs headings