seo-off-page-link-building
11
总安装量
8
周安装量
#28067
全站排名
安装命令
npx skills add https://github.com/kostja94/marketing-skills --skill seo-off-page-link-building
Agent 安装分布
opencode
8
gemini-cli
8
github-copilot
8
codex
8
amp
8
cline
8
Skill 文档
SEO Off-Page: Link Building
Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
Scope (Off-Page SEO)
- Link building: Acquire backlinks from relevant, authoritative sites
- Broken link building: Find broken links on others’ sites; suggest your content as replacement
- Unlinked brand mentions: Turn mentions into links via outreach
- Guest posting: Contribute to relevant publications; earn links
- Journalist requests: Respond to #JournoRequest; provide quotes/assets
- Digital PR: PR campaigns for backlinks and E-E-A-T
- E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and proof points.
Identify:
- Current backlink profile: Domain authority, referring domains
- Target keywords: What to rank for
- Linkable assets: Research, tools, guides, data, testimonials
Link Building Strategies
| Strategy | Description |
|---|---|
| Content marketing | Create link-worthy content (guides, research, tools) |
| Guest posting | Write for relevant sites with author bio link |
| Broken link building | Find broken links, suggest your content as replacement |
| Unlinked brand mentions | Turn mentions into links via outreach |
| Journalist requests | Respond to #JournoRequest; provide quotes/assets |
| Resource pages | Get listed on industry resource/link pages |
| Digital PR | Press releases, news, expert quotes; earn authoritative links at scale |
| Partnerships | Partner links, co-marketing |
Quality Over Quantity
| Factor | Good | Avoid |
|---|---|---|
| Relevance | Links from related sites | Irrelevant niches |
| Authority | High-quality, trusted sites | Spammy, low-quality |
| Anchor text | Natural, varied | Over-optimized, exact match |
| Context | Editorial, contextual links | Footer, sidebar link farms |
Outreach Best Practices
- Personalize each outreach message
- Offer value (content, data, quote) before asking for link
- Follow up politely; don’t spam
- Track outreach in spreadsheet or tool
Output Format
- Linkable asset ideas
- Outreach strategy and templates
- Target sites (types, not specific URLs)
- Metrics to track (referring domains, DA, traffic)
Related Skills
- seo-off-page-backlink-analysis: Analyze current backlink profile
- seo-content-content-strategy: Content strategy supports link building
- seo-content-keyword-research: Target keywords inform link targets