seo-off-page-backlink-analysis

📁 kostja94/marketing-skills 📅 1 day ago
9
总安装量
9
周安装量
#33336
全站排名
安装命令
npx skills add https://github.com/kostja94/marketing-skills --skill seo-off-page-backlink-analysis

Agent 安装分布

opencode 9
gemini-cli 9
github-copilot 9
codex 9
amp 9
cline 9

Skill 文档

SEO Off-Page: Backlink Analysis

Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.

Scope (Off-Page SEO)

  • Backlink audit: Analyze profile; toxic links; competitive analysis
  • Authority Score: Monitor domain/page authority; referring domains

Initial Assessment

Identify:

  1. Domain: Site to analyze
  2. Tool access: Ahrefs, Moz, Semrush, or free alternatives
  3. Goals: Audit for issues, competitive analysis, or growth planning

Key Metrics

Metric Meaning
Referring domains Number of unique sites linking
Backlinks Total number of links
Domain Rating (DR) / Domain Authority (DA) Domain strength score
Anchor text distribution Mix of branded, generic, exact match
Link velocity Rate of new links over time

Analysis Framework

1. Quality Assessment

  • Relevance: Do links come from related niches?
  • Authority: Are referring domains trusted?
  • Context: Editorial vs. footer/sidebar links?
  • Anchor text: Natural or over-optimized?

2. Risk Signals

Signal Action
Toxic links Consider disavow (use cautiously)
Spammy anchors Diversify anchor text naturally
Link schemes Remove or disavow
Sudden spike Investigate; may trigger penalty

3. Competitive Comparison

  • Compare backlink profile to competitors
  • Identify link gaps (sites linking to competitors but not you)
  • Find link opportunities from competitor backlinks

Disavow File

  • Use only when necessary (manual penalty, toxic links)
  • Submit via Google Search Console
  • Caution: Over-disavowing can harm; use sparingly
  • References: Google Disavow

Output Format

  • Profile summary: Key metrics, trends
  • Quality assessment: Strengths and weaknesses
  • Risk signals: Toxic or suspicious links
  • Recommendations: Link building priorities, disavow if needed
  • Competitive insights: Link gap opportunities

Related Skills

  • seo-off-page-link-building: Use analysis to plan link building