pages-about
9
总安装量
4
周安装量
#33540
全站排名
安装命令
npx skills add https://github.com/kostja94/marketing-skills --skill pages-about
Agent 安装分布
amp
4
cline
4
opencode
4
cursor
4
kimi-cli
4
codex
4
Skill 文档
Pages: About
Guides About page content, structure, and trust-building for company websites.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for company story, values, and differentiation.
Identify:
- Audience: Job seekers, buyers, partners, press
- Key message: Mission, values, differentiation
- Proof points: Awards, metrics, testimonials
Best Practices
Essential Elements
| Element | Purpose |
|---|---|
| Company overview | Who, what, where, when, why, how |
| Origin story | Journey, founding, milestones |
| Team | Key people, photos, roles |
| Mission and values | What you stand for |
| Visuals | Photos, videos, office/culture |
| Social proof | Testimonials, awards, certifications |
| Contact | Easy way to reach you |
Strategic Approach
- Tell a story: Convey who you are and why you’re differentânot just facts
- Customer-focused: Frame around what you solve for customers, not self-promotion
- Build trust: Social links, testimonials, contact details, certifications
- Visible placement: About in main nav, not buried in footer
Why It Matters
- One of the most-visited pages
- 58% of customers buy based on company values
- 60% of job candidates choose employers based on values
- Entry point for branded search; impacts conversions
Output Format
- Structure outline (sections)
- Story narrative and key messages
- Team section approach
- SEO metadata (title, description, H1)
- Trust elements checklist
Related Skills
- pages-home: About often linked from homepage
- pages-contact: Contact info on About
- pages-customer-stories: Social proof complements About
- seo-on-page-metadata: About page metadata