components-testimonials
10
总安装量
8
周安装量
#29223
全站排名
安装命令
npx skills add https://github.com/kostja94/marketing-skills --skill components-testimonials
Agent 安装分布
opencode
8
gemini-cli
8
github-copilot
8
codex
8
amp
8
cline
8
Skill 文档
Components: Testimonials
Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for customer personas and industries.
Identify:
- Content type: Text quotes, video, case studies
- Placement: Product pages, pricing, hero, dedicated page
- Audience: B2B vs B2C; industry/role relevance
Content Formats
| Format | Effectiveness | Best For |
|---|---|---|
| Video | Highest; 77% say it influences buying | Key landing pages |
| Text + photo | Versatile; easy to implement | Product, pricing |
| Case study | Deep credibility; specific outcomes | B2B, high-value |
| Star ratings | Quick trust signal | E-commerce |
Video: 95% message retention vs 10% for text.
Best Practices
Content
- Specific results: “Increased revenue by 40%” over generic praise
- Real photos and names; avoid stock images
- Variety: Different customer types, industries, use cases
- Current: Update regularly; remove outdated testimonials
Placement
- Product pages, pricing sections, near CTAs
- Filter by industry/role so prospects see relevant stories
- Organize by integration or outcome for specificity
Credibility Signals
- Company logos, job titles
- Verified reviews (badges, links)
- Links to customer profiles or live stores when possible
- Before/after narratives for emotional connection
Design Guidelines
- Clean layouts; readable typography
- Engaging visuals; avoid clutter
- Mobile-optimized; fast loading
- Carousel/slider for multiple testimonials; ensure accessibility
SEO
- Testimonial content can include keywords naturally
- Structured data (Review, AggregateRating) for rich snippets
Accessibility
- Ensure carousels are keyboard-navigable
- Provide alt text for photos
- Don’t auto-advance too fast; allow user control
Output Format
- Format recommendations (text, video, case study)
- Placement suggestions
- Content guidelines (specificity, credibility)
- Design checklist
Related Skills
- components-trust-badges: Complementary trust signals
- components-hero: Testimonials in hero for social proof
- components-cta: Testimonials near CTAs boost conversion
- pages-pricing: Testimonials on pricing pages