components-newsletter-signup

📁 kostja94/marketing-skills 📅 1 day ago
8
总安装量
7
周安装量
#35190
全站排名
安装命令
npx skills add https://github.com/kostja94/marketing-skills --skill components-newsletter-signup

Agent 安装分布

opencode 7
github-copilot 7
codex 7
kimi-cli 7
amp 7
cline 7

Skill 文档

Components: Newsletter Signup

Guides newsletter signup form design for list growth. Email subscribers spend 138% more than non-subscribers; top popups convert at 23%+.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for audience and value proposition.

Identify:

  1. Placement: Header, footer, popup, inline, sidebar
  2. Incentive: What subscribers receive
  3. Platform: Web, mobile, both

Form Design

Minimal Fields

  • Email only when possible; highest conversion
  • Add name only if needed for personalization
  • Wrong number of fields significantly impacts conversion

Value Proposition

  • Clear: what subscribers receive, how often
  • Transparent: avoid disappointing subscribers
  • Incentive: lead magnet, discount, exclusive content

Visual Design

  • Clearly clickable submit button
  • Mobile-first; responsive layout
  • Appropriate input types (e.g., type="email" for mobile keyboards)
  • Trust marks or security indicators

Placement

Placement Best For Pros Cons
Header High visibility Always visible Limited space
Footer Secondary capture Non-intrusive Lower visibility
Footer bar Persistent Sticky Can annoy
Popup High intent High conversion Intrusive
Inline Content pages Contextual Depends on scroll
  • Avoid hiding forms behind unclicked buttons/links
  • Don’t place competing forms nearby

Accessibility

Requirement Practice
Labels <label> for each input; for/id association
Placeholders Don’t replace labels; supplement only
Error messages Clear, associated with field
Keyboard Full tab order; submit via Enter
Touch targets ≥44×44px for submit button

Technical

  • Validation: Client-side; server-side required
  • Privacy: Link to privacy policy; GDPR/CCPA compliance
  • Double opt-in: When required by jurisdiction or best practice

Output Format

  • Form structure (fields, copy)
  • Placement recommendation
  • Value proposition suggestions
  • Accessibility checklist

Related Skills

  • components-footer: Footer often hosts signup forms
  • components-cta: Submit button is a CTA
  • components-trust-badges: Trust marks near form