channels-referral
9
总安装量
8
周安装量
#31196
全站排名
安装命令
npx skills add https://github.com/kostja94/marketing-skills --skill channels-referral
Agent 安装分布
opencode
8
github-copilot
8
codex
8
kimi-cli
8
amp
8
cline
8
Skill 文档
Channels: Referral
Guides referral program strategy for AI/SaaS products. Leverage existing users to drive growth; 3%â5% conversion vs. 1%â2% for ads; CAC 50%â70% lower.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and value proposition.
Identify:
- Product type: SaaS, AI tool, subscription
- User base: Size, engagement, retention
- Goal: Signups, purchases, or both
Referral vs. Affiliate vs. Influencer
| Dimension | Referral | Affiliate | Influencer |
|---|---|---|---|
| Who | Existing users | Professional promoters | KOLs |
| Incentive | Discounts, credits | Commission | Fees, product |
| Barrier | Low (all users) | Medium | High |
| Conversion | 3%â5% | Varies | Varies |
Reward Models
| Model | Use |
|---|---|
| Two-way | Both referrer and referee get rewards; highest participation |
| One-way | Only referrer rewarded; cost control |
| Tiered | Rewards increase with referral count; incentivizes volume |
Benchmark: Rewards ~11% off or ~$21 value; weak incentives = low participation.
Best Practices
- Run multiple programs: Target different audiences, stages, goals
- Tiered rewards: Motivate top performers; progressive incentives
- Friction-free sharing: Mobile-friendly; one-click share
- Time-boxed incentives: “Refer this week for $15 off” creates urgency
- Placement: Web, email, app, in-product touchpoints
Tools
- Cello, Impact, Viral Loops for AI/SaaS
- Tracking: Unique links, UTM parameters
Implementation
- Landing page or in-app feature with unique tracking links
- Startup cost: Typically hundreds for tools + dev
- KPIs: Referral rate, conversion, CAC, LTV of referred users
Output Format
- Reward model recommendation
- Placement strategy
- Tier structure (if tiered)
- Tool selection
- KPI framework
Related Skills
- channels-affiliate: Different audience; can run both
- channels-influencer: Brand building vs. user-driven growth
- analytics-tracking: Referral link tracking, UTM