Repurpose Video

Overview

This orchestrator takes a completed video’s content and transforms it into multi-platform content. It sequences writing:copywriting invocations with platform-specific references to produce newsletter issues, Twitter threads, LinkedIn posts, and Substack Notes — all maintaining consistent voice through the writing skill’s built-in voice handling.

Core Principle: This is a thin orchestrator. All content generation is delegated to writing:copywriting with the appropriate platform reference. This skill manages the workflow sequence and platform-specific decisions only.

When to Use

Use this skill when:

• A video has been completed and you want to distribute its content across platforms
• The user asks to repurpose a video into other content formats
• You need to create a newsletter issue, social media posts, or other content from a video
• You want to maximize the reach of a single video’s content

Prerequisites

A completed video with at least one of the following available in the episode directory (./youtube/episode/[episode_number]_[topic_short_name]/):

• research.md — research findings
• plan.md — video plan with title, hook, and outline
• transcript.md — video transcript
• Key points or notes provided by the user

The more source material available, the better the repurposed content will be. A transcript is the richest source, but a plan + research combination also works well.

Repurposing Workflow

Execute all steps below in order.

Step 1: Load Source Material

Read all available source files from the episode directory:

• ./youtube/episode/[episode_number]_[topic_short_name]/research.md
• ./youtube/episode/[episode_number]_[topic_short_name]/plan.md
• ./youtube/episode/[episode_number]_[topic_short_name]/transcript.md

If the user provides additional notes or key points, incorporate those as well.

Step 2: Extract Key Content

Synthesize the source material into a content brief:

• Core thesis: The main argument or insight from the video
• Key takeaways: 3-5 actionable insights or lessons
• Supporting points: Examples, data, or stories used in the video
• Unique angle: What makes this perspective different from existing content
• Call to action: What the viewer/reader should do next

This content brief will be provided as context to each downstream writing:copywriting invocation.

Step 3: Newsletter Issue

MANDATORY: Invoke writing:copywriting with references/newsletter.md to draft a newsletter issue.

Provide the content brief and specify:

• Transform the video’s content into a written newsletter format
• Adapt the structure for reading (not watching)
• Include the key takeaways in a scannable format
• Link back to the YouTube video

The writing:copywriting skill will automatically invoke writing:voice for voice consistency.

Step 4: Twitter Thread

MANDATORY: Invoke writing:copywriting with references/twitter.md to draft a Twitter thread.

Provide the content brief and specify:

• Distill the video into a compelling thread (5-10 tweets)
• Lead with the most attention-grabbing insight
• Each tweet should stand alone but build on the narrative
• Include a link to the video in the final tweet

Step 5: LinkedIn Post

MANDATORY: Invoke writing:copywriting with references/linkedin.md to draft a LinkedIn post.

Provide the content brief and specify:

• Adapt the video’s professional insights for LinkedIn’s audience
• Use a hook-based opening that stops the scroll
• Include actionable takeaways
• End with engagement prompt and video link

Step 6: Substack Note

MANDATORY: Invoke writing:copywriting with references/substack-notes.md to draft a Substack Note.

Provide the content brief and specify:

• Create a concise, conversational note
• Highlight one key insight or takeaway
• Drive traffic to the full newsletter issue or video

Step 7: Present and Save

1. Present all repurposed content to the user for review:

   • Newsletter issue
   • Twitter thread
   • LinkedIn post
   • Substack Note

2. After user approval (with any requested edits), save all content to the episode directory:

   • ./youtube/episode/[episode_number]_[topic_short_name]/repurposed.md

The repurposed content file should contain all platform versions with clear section headers.

Output Format

The saved repurposed.md file should follow this structure:

# [Episode_Number]: [Topic] - Repurposed Content

## Source
- Video: [Title]
- Episode: [Number]
- Core Thesis: [One sentence]

## Newsletter Issue
[Full newsletter content]

## Twitter Thread
[Numbered tweets]

## LinkedIn Post
[Full LinkedIn post]

## Substack Note
[Full Substack Note]

Quality Checklist

Verify completion before finalizing:

• Source material loaded (research, plan, transcript, or notes)
• Content brief extracted with core thesis, takeaways, and unique angle
• writing:copywriting invoked with references/newsletter.md — newsletter drafted
• writing:copywriting invoked with references/twitter.md — Twitter thread drafted
• writing:copywriting invoked with references/linkedin.md — LinkedIn post drafted
• writing:copywriting invoked with references/substack-notes.md — Substack Note drafted
• Voice consistency maintained across all platforms (handled by writing skill)
• Each platform’s content adapts the message to its audience and format
• Video link included in all platform content
• All content presented to user for review
• Final content saved to repurposed.md in episode directory

Common Pitfalls to Avoid

1. Copy-pasting across platforms: Each platform needs content adapted to its format and audience — do not reuse the same text
2. Skipping the content brief: Jumping straight to writing without extracting key points leads to unfocused content
3. Missing voice consistency: Always let writing:copywriting handle voice through its built-in writing:voice invocation
4. Forgetting video links: Every platform piece should drive traffic back to the video
5. Over-repurposing: Not every video insight fits every platform — let the writing skill adapt appropriately