Skill Orchestrator

Route to the optimal sequence of skills for any marketing, product, or business challenge. Stop using one skill at a time—orchestrate intelligent workflows that compound results.

When to Use This Skill

• Starting a new project to determine the optimal skill sequence
• Complex multi-faceted challenges that require multiple frameworks
• Team alignment to agree on a structured approach
• When overwhelmed by options to cut through skill paralysis
• Teaching structured thinking to show how frameworks connect
• Maximizing Claude’s capabilities to get more value from the skill library

Methodology Foundation

What Claude Does vs What You Decide

What This Skill Does

1. Analyzes your challenge – Understands what you’re really trying to accomplish
2. Recommends skill sequences – Identifies which skills, in what order
3. Orchestrates workflows – Guides you through multi-skill processes
4. Captures handoffs – Passes outputs from one skill as inputs to the next
5. Suggests pre-built workflows – Offers tested sequences for common scenarios
6. Customizes sequences – Adapts workflows to your specific context

How to Use

Get Skill Recommendations for a Challenge

I need help with: [describe your challenge]
My context: [industry, stage, constraints]
What skills should I use, and in what order?

Use a Pre-Built Workflow

Run the [workflow-name] workflow for: [your specific case]

Customize a Workflow

I want to run the [workflow-name] workflow but:
- Skip [step] because [reason]
- Add [skill] because [need]
- Adapt for [specific context]

Pre-Built Workflows

Workflow 1: Product Launch

Use when: Launching a new product, feature, or service Total skills: 8 Time estimate: 4-6 hours of work

workflow: product-launch
name: "Full Product Launch Sequence"
steps:
  1. first-principles:
     purpose: "Challenge assumptions about your market and offering"
     output: "List of validated truths vs. conventions to challenge"

  2. inversion:
     purpose: "Identify what could cause failure"
     output: "Anti-goals to avoid, risk mitigation strategies"

  3. buyer-personas (or persona-generator):
     purpose: "Define who you're launching to"
     input: "Use first-principles insights to challenge demographic assumptions"
     output: "2-3 behavior-based personas with JTBD"

  4. positioning:
     purpose: "Differentiate your offering"
     input: "Use personas to understand competitive alternatives"
     output: "Positioning statement and competitive frame"

  5. grand-slam-offers:
     purpose: "Create irresistible offer structure"
     input: "Use positioning to inform value stack"
     output: "Complete offer with bonuses, guarantees, urgency"

  6. pre-mortem:
     purpose: "Stress-test the launch plan"
     input: "Challenge the offer and positioning"
     output: "Updated plan with mitigations"

  7. launch-formula:
     purpose: "Sequence the launch mechanics"
     output: "Pre-launch, launch, post-launch timeline"

  8. six-thinking-hats:
     purpose: "Final validation from all perspectives"
     output: "Go/no-go decision with confidence"

Workflow 2: Customer Validation (YC-Style)

Use when: Validating a business idea before building Total skills: 5 Time estimate: 2-3 hours prep + interview time

workflow: customer-validation
name: "YC-Style Customer Validation"
steps:
  1. jobs-to-be-done:
     purpose: "Understand what progress customers seek"
     output: "Job statements and forces diagram"

  2. persona-generator:
     purpose: "Create hypothesis personas to validate"
     input: "Use JTBD to define behavior-based segments"
     output: "2-3 personas with interview questions"

  3. mom-test:
     purpose: "Prepare non-leading customer questions"
     input: "Generate questions for each persona"
     output: "Interview script and commitment tests"

  4. objection-mapping:
     purpose: "Anticipate why they might not buy"
     input: "Based on JTBD anxieties"
     output: "Objection map with responses"

  5. lean-canvas:
     purpose: "Document and track hypotheses"
     output: "One-page model with riskiest assumptions flagged"

After interviews, add:

  6. pricing-validation:
     purpose: "Test willingness to pay"
     input: "Insights from mom-test interviews"
     output: "Price range and pricing model recommendation"

Workflow 3: Content Strategy

Use when: Planning a content marketing initiative Total skills: 6 Time estimate: 3-4 hours

workflow: content-creation
name: "Strategic Content Development"
steps:
  1. audience-research:
     purpose: "Understand who you're creating for"
     output: "Audience insights, pain points, questions"

  2. content-strategy:
     purpose: "Plan content pillars and calendar"
     input: "Match content to audience needs"
     output: "Content plan with pillar topics"

  3. copywriting-schwartz:
     purpose: "Match content to awareness level"
     input: "Segment content by awareness stage"
     output: "Content approach per awareness level"

  4. headline-formulas:
     purpose: "Create compelling entry points"
     output: "5-10 headlines per piece"

  5. copy-frameworks:
     purpose: "Structure the content"
     output: "Framework selection per content piece"

  6. cta-writing:
     purpose: "Convert readers to action"
     output: "CTAs matched to content goals"

Workflow 4: Competitive Positioning

Use when: Entering a crowded market or repositioning Total skills: 5 Time estimate: 2-3 hours

workflow: competitive-positioning
name: "Competitive Differentiation"
steps:
  1. competitive-analysis:
     purpose: "Map the competitive landscape"
     output: "Competitor matrix, positioning map"

  2. first-principles:
     purpose: "Challenge category assumptions"
     output: "Conventions that can be challenged"

  3. category-design:
     purpose: "Consider creating a new category"
     output: "Category POV and naming options"

  4. positioning:
     purpose: "Define your unique position"
     input: "Use competitive gaps and category insights"
     output: "Positioning statement"

  5. value-proposition-canvas:
     purpose: "Align position with customer needs"
     output: "Value map matched to customer profile"

Workflow 5: Sales Enablement

Use when: Preparing sales team for a new product/market Total skills: 5 Time estimate: 3-4 hours

workflow: sales-enablement
name: "Sales Playbook Development"
steps:
  1. persona-generator:
     purpose: "Understand who sales will talk to"
     output: "Buyer personas with decision criteria"

  2. objection-mapping:
     purpose: "Prepare for pushback"
     output: "Complete objection map with responses"

  3. sales-pitch-dunford:
     purpose: "Structure the sales conversation"
     output: "Sales pitch deck/talk track"

  4. positioning:
     purpose: "Nail the competitive differentiation"
     output: "Competitive positioning for sales"

  5. grand-slam-offers:
     purpose: "Structure the deal"
     output: "Offer structure with value stack"

Workflow 6: Decision Making

Use when: Making a major strategic decision Total skills: 5 Time estimate: 2 hours

workflow: strategic-decision
name: "Structured Decision Making"
steps:
  1. first-principles:
     purpose: "Challenge assumptions about the decision"
     output: "True constraints vs. conventions"

  2. inversion:
     purpose: "Think about what could go wrong"
     output: "Ways to fail, what to avoid"

  3. pre-mortem:
     purpose: "Imagine failure and prevent it"
     output: "Risk register with mitigations"

  4. six-thinking-hats:
     purpose: "Examine from all perspectives"
     output: "Multi-perspective analysis"

  5. eisenhower-matrix:
     purpose: "Prioritize actions"
     output: "Prioritized action list"

Workflow 7: AI Video Production

Use when: Creating video content using AI tools (ads, promos, social content) Total skills: 5 Time estimate: 4-8 hours depending on complexity Source: PJ Ace method (233M Views David Beckham workflow)

workflow: ai-video-production
name: "AI Video Ad Production (PJ Ace Method)"
steps:
  1. ai-video-concept:
     purpose: "Develop creative idea and structured script"
     output: "Script with 8-second scenes, voiceover + visual descriptions"

  2. ai-storyboard-2x2:
     purpose: "Create visual storyboard with 2x2 grid consistency"
     input: "Script scenes from step 1"
     output: "Figma board with sequenced frames, transition plan"

  3. ai-video-prompting:
     purpose: "Generate animation prompts for Veo/Runway/Kling/Pika"
     input: "Storyboard frames"
     output: "Optimized prompts per model, animated clips"

  4. ai-voice-design:
     purpose: "Design and generate voice for narration/dialogue"
     input: "Script dialogue"
     output: "TTS audio files (ElevenLabs or Qwen3-TTS)"

  5. ai-video-qa:
     purpose: "Quality assurance before publication"
     input: "Assembled video draft"
     output: "QA report, go/no-go decision, fixes list"

When to use this workflow:

• Creating AI-generated video ads
• Social media video content (TikTok, Reels, YouTube Shorts)
• Explainer videos with AI visuals
• Product demos with stylized visuals
• Any video where AI generation is appropriate for the brand

When NOT to use:

• Heritage/legacy brands with high expectations (risk too high)
• Content requiring perfect photorealism of real people
• Videos with complex hand/finger interactions
• Emotional content requiring subtle human expressions

Instructions

When helping users orchestrate skills, follow this process:

Step 1: Understand the Challenge

## Challenge Analysis

**What are you trying to accomplish?**
[ ] Launch something new
[ ] Validate an idea
[ ] Create content
[ ] Make a decision
[ ] Improve positioning
[ ] Enable sales
[ ] Solve a problem
[ ] Other: _______________

**What's your context?**
- Stage: [Idea / Early / Growth / Mature]
- Resources: [Solo / Small team / Large team]
- Timeline: [Urgent / Normal / Flexible]
- Constraints: [Budget / Time / People / Other]

**What do you already have?**
- [ ] Customer research/interviews
- [ ] Competitive analysis
- [ ] Existing positioning
- [ ] Content/copy
- [ ] Data/metrics
- [ ] Team alignment

Step 2: Match to Workflow or Custom Sequence

## Workflow Selection

### If challenge matches a pre-built workflow:
1. Recommend the workflow
2. Explain why it fits
3. Offer to customize if needed
4. Proceed step by step

### If challenge is unique:
1. Identify the core components needed
2. Select skills that address each component
3. Sequence them logically (insights → decisions → execution)
4. Create custom workflow

Sequencing Logic:

Step 3: Execute Step by Step

## Workflow Execution Template

### Current Workflow: [Name]
**Challenge:** [Description]

---

## Step [N]: [Skill Name]

**Purpose:** [Why this step matters]

**Inputs from previous steps:**
- [Output from Step N-1]
- [Any other inputs]

**Key questions to answer:**
1. [Question]
2. [Question]
3. [Question]

---

[Execute skill here - full skill content]

---

**Step [N] Outputs:**
- [Key output 1]
- [Key output 2]
- [Key output 3]

**Handoff to Step [N+1]:**
These outputs will inform [next step] by [how they connect].

---

## Progress Tracker

| Step | Skill | Status | Key Output |
|------|-------|--------|------------|
| 1 | [Skill] | ✅ Done | [Output] |
| 2 | [Skill] | 🔄 Current | |
| 3 | [Skill] | ⏳ Pending | |

Step 4: Capture Cross-Skill Insights

## Cross-Skill Synthesis

### Patterns Emerging
- [Pattern seen across multiple skills]
- [Recurring theme or insight]
- [Connection between frameworks]

### Conflicts to Resolve
- [Skill A says X, Skill B says Y]
- [Resolution approach]

### Strongest Insights
1. [Insight from Step X + Y combined]
2. [Insight that wouldn't emerge from one skill alone]

### Recommendations
Based on the full workflow:
1. [Recommendation]
2. [Recommendation]
3. [Recommendation]

Examples

Example 1: Orchestrating a Product Launch

Input:

“I’m launching a new AI writing tool for marketers. Help me orchestrate the right skills.”

Output:

Challenge Analysis:

• Type: Product Launch
• Stage: Early (pre-launch)
• Context: New product, competitive market (Jasper, Copy.ai)

Recommended Workflow: Product Launch (Modified)

Since you’re in a competitive market, I’m adding competitive analysis early:

Modified Product Launch Workflow

1. competitive-analysis → Understand the landscape
2. first-principles → Challenge AI writing tool assumptions
3. persona-generator → Define who specifically (not "marketers")
4. category-design → Can you own a new category?
5. positioning → Differentiate in crowded market
6. grand-slam-offers → Create irresistible offer
7. pre-mortem → What could kill the launch?
8. launch-formula → Sequence the mechanics

Let’s start Step 1:

[Would proceed to execute competitive-analysis skill, then carry insights forward]

Example 2: Custom Workflow Creation

Input:

“I need to write a sales page for my course on financial planning for freelancers. What skills should I use?”

Output:

Challenge Analysis:

• Type: Content creation (sales copy)
• Product: Course
• Audience: Freelancers
• Goal: Conversions

Custom Workflow: Sales Page Copy

workflow: sales-page-copy
steps:
  1. persona-generator:
     purpose: "Understand the freelancer buying this"
     questions: "What triggers them to seek financial help? What's their anxiety?"

  2. copywriting-schwartz:
     purpose: "Determine awareness level"
     question: "Are they problem-aware? Solution-aware? Product-aware?"

  3. grand-slam-offers:
     purpose: "Structure the offer"
     output: "Value stack, bonuses, guarantees, urgency"

  4. storytelling-storybrand:
     purpose: "Structure the narrative"
     output: "Hero's journey framework for the page"

  5. headline-formulas:
     purpose: "Create the hook"
     output: "5-10 headline options"

  6. landing-page-copy:
     purpose: "Write the page"
     input: "Use all previous outputs"
     output: "Complete sales page copy"

  7. cta-writing:
     purpose: "Convert readers"
     output: "CTAs throughout the page"

Sequencing rationale:

• Start with WHO (persona) and WHERE THEY ARE (awareness)
• Then WHAT you’re selling (offer structure)
• Then HOW to tell the story (StoryBrand)
• Then WRITE (landing page copy, headlines, CTAs)

Want me to start with Step 1?

Example 3: Partial Workflow

Input:

“I’ve already done customer research and have personas. I need to figure out positioning and then create my launch strategy.”

Output:

Starting point: Personas complete

Remaining workflow:

Positioning + Launch (Starting Mid-Workflow)

Input: Your existing personas
↓
1. competitive-analysis (if not done)
   → Need to understand alternatives before positioning

2. positioning
   → Using personas + competitive insights

3. grand-slam-offers
   → Structure the offer based on positioning

4. pre-mortem
   → Stress test before launch

5. launch-formula
   → Plan the launch sequence

Skip competitive-analysis if:

• You already know competitors well
• You’ve mapped the landscape recently

Let’s start with positioning. First, tell me:

1. What are the top 3 alternatives your personas currently use?
2. What do you do differently from them?

Skill Library Reference

Thinking Skills

Validation Skills

Strategy Skills

Content Skills

Sales/Offers Skills

Branding Skills

Video Skills (AI Production)

Checklists & Templates

Workflow Planning Template

## Workflow: [Name]

**Challenge:** ________________________________

**Context:**
- Stage: [Idea / Early / Growth / Mature]
- Timeline: [Urgent / Weeks / Months]
- Resources: [Solo / Team]

**Skills Needed:**

| # | Skill | Purpose | Inputs | Outputs |
|---|-------|---------|--------|---------|
| 1 | | | | |
| 2 | | | | |
| 3 | | | | |

**Skip/Modify:**
- Skip [skill] because: _______________
- Modify [skill] for: _______________

Workflow Progress Tracker

## [Workflow Name] Progress

**Started:** [Date]
**Challenge:** [Description]

| Step | Skill | Status | Key Output | Notes |
|------|-------|--------|------------|-------|
| 1 | | ⏳/🔄/✅ | | |
| 2 | | ⏳/🔄/✅ | | |
| 3 | | ⏳/🔄/✅ | | |

**Cross-Skill Insights:**
1.
2.
3.

**Final Recommendations:**
-

Skill Boundaries

What This Skill Does Well

• Structuring audio production workflows
• Providing technical guidance
• Creating quality checklists
• Suggesting creative approaches

What This Skill Cannot Do

• Replace audio engineering expertise
• Make subjective creative decisions
• Access or edit audio files directly
• Guarantee commercial success

References

• MKTG Skills library documentation
• Christensen, Clayton. “How Will You Measure Your Life?” – Job sequencing
• Rumelt, Richard. “Good Strategy Bad Strategy” – Strategic coherence
• Blank, Steve. “The Startup Owner’s Manual” – Customer development sequence

Related Skills

All skills in the library can be orchestrated. Key orchestration entry points:

• first-principles – Start here for foundation
• lean-canvas – Start here for validation
• positioning – Start here for differentiation
• content-strategy – Start here for content
• ai-video-concept – Start here for AI video production

Skill Metadata (Internal Use)

name: skill-orchestrator
category: meta
subcategory: orchestration
version: 1.1
author: MKTG Skills
source_expert: MKTG Skills System
source_work: Skills Library
difficulty: intermediate
estimated_value: $5,000 strategic consulting engagement
tags: [meta, orchestration, workflows, strategy, frameworks, sequencing]
created: 2026-01-25
updated: 2026-01-25