expansion-plays
8
总安装量
4
周安装量
#34987
全站排名
安装命令
npx skills add https://github.com/gtmagents/gtm-agents --skill expansion-plays
Agent 安装分布
gemini-cli
4
opencode
3
antigravity
3
replit
3
claude-code
3
github-copilot
3
Skill 文档
Expansion Playbooks Skill
When to Use
- Identifying accounts ready for cross-sell or upsell.
- Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
- Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.
Framework
- Signal Stack â product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
- Play Types â roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
- Offer Crafting â align incentive (discount, pilot, service credits) with customer value narrative.
- Execution Channels â CS outreach, lifecycle nurture, webinars, executive programs.
- Measurement â expansion pipeline, attach rates, ARR per account, payback.
Templates
- Expansion readiness checklist.
- QBR/EOQ review deck outline.
- Offer matrix (persona x trigger x CTA).
Tips
- Keep CS + sales alignment tight on ownership and comp.
- Document experiments (pricing, packaging) and share learning loops with product.
- Pair with
customer-insightsto validate readiness signals before outreach.