Generate Ad Copy

Generate two distinct ad copy variations with headlines, body copy, and CTAs based on campaign parameters. Each variation should be original, copyright-compliant, and platform-optimized.

Workflow

Step 1: Analyze Campaign Context

Extract from provided parameters:

• product_or_service: What is being advertised
• target_audience: Who the ad targets
• platform: Where ad appears (TikTok, Facebook, Instagram, LinkedIn)
• creative_direction: Tone and style requirements
• kpi: Success metrics

If research insights provided, incorporate audience behaviors, platform trends, and creative recommendations.

Step 2: Generate Variation A

Create the first ad copy variation:

Headline (5-15 words):

• Attention-grabbing and benefit-focused
• Platform-appropriate length
• Aligned with creative direction

Body Copy (20-100 words depending on platform):

• Expand on headline’s promise
• Address target audience pain points
• Include key product/service benefits
• Match specified tone and style

CTA (2-5 words):

• Clear, action-oriented
• Aligned with campaign KPI

Tone: Document the tone used

Step 3: Generate Variation B

Create a DISTINCT second variation:

• Different messaging approach than A
• Alternative headline angle or benefit focus
• Different body copy structure
• May use different CTA phrasing

Variation B must NOT be a minor rewording of A. Provide genuine alternative for A/B testing.

Step 4: Determine Recommendation

Recommend one variation based on:

• Campaign KPI alignment
• Platform best practices
• Audience appeal from insights

Step 5: Return JSON Output

CRITICAL: Return a raw JSON object (NOT in a code block). The output must be valid JSON that can be parsed directly.

Return this exact structure:

{ “generated_at”: “ISO timestamp”, “campaign_name”: “name or null”, “platform”: “platform name or null”, “target_audience”: “audience description or null”, “variations”: [ { “variation_id”: “A”, “headline”: “Compelling headline”, “body_copy”: “Engaging body copy…”, “cta”: “Action CTA”, “tone”: “tone description”, “platform_optimized”: true }, { “variation_id”: “B”, “headline”: “Alternative headline”, “body_copy”: “Different approach…”, “cta”: “Alternative CTA”, “tone”: “tone description”, “platform_optimized”: true } ], “recommended_variation”: “A or B”, “recommendation_rationale”: “why this variation is recommended”, “disclaimer”: “This ad copy is original content generated for your campaign. All copy is copyright-compliant and does not use trademarked phrases.” }

References

• Platform Guidelines: See references/platform-guidelines.md for platform-specific copy lengths, tones, and CTAs
• Examples: See references/examples.md for complete input/output examples

Important Notes

• Return raw JSON only, not wrapped in code blocks
• Generate exactly two variations with distinct messaging
• Ensure all copy is original and copyright-compliant
• Tailor copy to platform best practices
• Match tone and style to creative direction
• Provide clear rationale for recommendation
• Include copyright compliance disclaimer
• Ensure variation B is genuinely different from A