Brand & Voice Generator

Generate complete brand configuration files for use with the PPTX Generator and other brand-aware skills. This skill guides users through an interactive process to define their brand identity and writing voice.

What This Creates

Output Location

Files are created in:

.claude/skills/pptx-generator/brands/{brand-name}/

Process Overview

1. Gather Brand Basics – Name, description, primary use case
2. Define Colors – 10 color values for the complete system
3. Define Typography – Heading, body, and code fonts
4. Define Assets – Logo and icon paths
5. Discover Voice – Personality, vocabulary, sentence patterns
6. Create Design Philosophy – Core principles and signature elements
7. Generate Files – Create all four files with gathered information
8. Verify Setup – Confirm files are correctly placed

Step 1: Gather Brand Basics

Ask the user for:

Suggested question:

“Let’s set up your brand. What’s your brand name? (This will be the folder name – use lowercase with hyphens, like ‘my-brand’)”

Step 2: Define Colors

Gather 10 color values. Colors should be hex codes WITHOUT the # prefix.

Required Colors

Color Discovery Questions

If user doesn’t have a full color system, guide them:

1. “What’s your signature brand color? (This becomes your primary accent)”
2. “Do you prefer a dark theme (dark background, light text) or light theme?”
3. “Do you have secondary colors, or should I suggest complements?”

Color Suggestions by Theme

For dark themes, suggest:

background: 0a0a0a to 1a1a2e range
text: f5f5f5 to ffffff range
card_bg: 1a1a1a to 2d2d44 range

For light themes, suggest:

background: ffffff to f8f9fa range
text: 1a1a1a to 333333 range
card_bg: f0f0f0 to e8e8e8 range

Step 3: Define Typography

Gather 3 font names:

Question:

“What fonts should we use? I need a heading font, body font, and code/monospace font. Common choices are Inter for both heading and body, and JetBrains Mono for code.”

Default if unsure:

• Heading: Inter
• Body: Inter
• Code: JetBrains Mono

Step 4: Define Assets

Gather asset paths (relative to brand folder):

Question:

“Do you have a logo file? If so, you’ll need to copy it to the brand folder. What’s the filename? (e.g., ‘logo.png’)”

If they have a logo, set path to assets/logo.png (they’ll copy it there). If no logo, set to null.

Step 5: Discover Voice

This is the most important step for content quality. Guide the user through voice discovery.

Voice Discovery Questions

Ask these questions to understand their voice:

1. Personality in 3 words:

   “Describe your brand’s personality in exactly 3 words. Examples: ‘Bold, Technical, Approachable’ or ‘Calm, Authoritative, Helpful'”

2. Voice influences:

   “Who are 2-3 creators, brands, or people whose communication style you admire? This helps me understand the vibe.”

3. Vocabulary patterns:

   “What words or phrases do you use often? Any pet phrases, intensifiers you like (‘super’, ‘incredibly’), or words you naturally reach for?”

4. What to avoid:

   “What kind of tone or phrases do you want to AVOID? (e.g., corporate speak, hype language, overly casual)”

5. Sentence style:

   “Do you prefer: Short punchy sentences, longer flowing explanations, or a mix? Do you use contractions (‘don’t’, ‘can’t’) casually?”

6. Teaching style (if applicable):

   “When explaining something complex, how do you approach it? Show process/iterations? Use analogies? Lead with practical then theory?”

Voice Templates Reference

Read references/voice-templates.md for example voice configurations to show the user.

Step 6: Create Design Philosophy

Based on gathered information, help define:

Core Principles (3-4)

Ask:

“What are 3-4 design principles that guide your visual choices? For example: ‘Clean over flashy’, ‘Technical but approachable’, ‘Dark mode by default'”

Signature Elements

Ask:

“Do you have any signature visual elements? Examples: Glass card effects, specific shadow styles, gradient patterns, geometric shapes, glow effects”

If unsure, suggest based on their colors and theme.

Step 7: Generate Files

Create all four files using the gathered information.

brand.json

{
  "name": "{display_name}",
  "description": "{description}",

  "colors": {
    "background": "{background}",
    "background_alt": "{background_alt}",
    "text": "{text}",
    "text_secondary": "{text_secondary}",
    "accent": "{accent}",
    "accent_secondary": "{accent_secondary}",
    "accent_tertiary": "{accent_tertiary}",
    "code_bg": "{code_bg}",
    "card_bg": "{card_bg}",
    "card_bg_alt": "{card_bg_alt}"
  },

  "fonts": {
    "heading": "{heading_font}",
    "body": "{body_font}",
    "code": "{code_font}"
  },

  "assets": {
    "logo": "{logo_path}",
    "logo_dark": {logo_dark_path},
    "icon": {icon_path}
  }
}

config.json

{
  "output": {
    "directory": "output/{brand_name}",
    "naming": "{name}-{date}",
    "keep_parts": false
  },
  "generation": {
    "slides_per_batch": 5,
    "auto_combine": true,
    "open_after_generate": false
  },
  "defaults": {
    "slide_width_inches": 13.333,
    "slide_height_inches": 7.5
  }
}

tone-of-voice.md

Use the template in references/tone-template.md and fill with gathered voice information.

brand-system.md

Use the template in references/brand-template.md and fill with gathered design information.

Step 8: Verify Setup

After generating files:

1. List created files:

   Glob: .claude/skills/pptx-generator/brands/{brand-name}/*
   

2. Remind about assets:

   “Don’t forget to copy your logo file to .claude/skills/pptx-generator/brands/{brand-name}/assets/“

3. Suggest test:

   “Try generating a simple presentation with: ‘Create a 3-slide presentation for {brand-name} about [topic]'”

Quick Mode

If user just wants to get started quickly:

1. Ask only for: brand name, signature color, and light/dark preference
2. Generate sensible defaults for everything else
3. Create minimal but functional files
4. Tell them they can refine later

Quick mode trigger phrases:

• “quick setup”
• “just the basics”
• “minimal brand”
• “get started fast”

Updating Existing Brand

If a brand already exists:

1. Read existing files first
2. Ask what to update:
   • Colors only?
   • Voice only?
   • Everything?
3. Preserve unchanged sections
4. Show diff of changes before writing

Checklist

• Gather brand name and description
• Collect all 10 color values (or suggest defaults)
• Collect 3 font names (or use defaults)
• Determine asset paths
• Discover voice through questions
• Define design principles
• Generate brand.json
• Generate config.json
• Generate tone-of-voice.md
• Generate brand-system.md
• Create assets folder
• Verify all files created
• Remind user about logo copying
• Suggest test generation