Video Content Analyzer

Analyze short-form videos with Gemini AI to extract hooks, content structure, delivery style, and CTA strategies.

Prerequisites

• GEMINI_API_KEY environment variable
• google-genai and requests Python packages

Usage

python3 .claude/skills/video-content-analyzer/scripts/analyze_videos.py \
  --input outliers.json \
  --output video-analysis.json \
  --platform instagram \
  --max-videos 5

Parameters

Input Format

Accepts outlier JSON from platform-specific research skills. Handles both formats:

• Direct list: [{post1}, {post2}, ...]
• Wrapped: {"outliers": [{post1}, {post2}, ...]}

The script automatically maps platform-specific fields:

TikTok Note: The Apify TikTok Scraper returns webVideoUrl (the TikTok page URL) rather than a direct video download URL. Gemini will attempt to analyze from this page URL.

Output

Returns JSON array with analysis for each video:

[
  {
    "post_id": "ABC123",
    "username": "creator",
    "url": "https://...",
    "platform": "instagram",
    "likes": 50000,
    "comments": 1200,
    "views": 500000,
    "analysis": {
      "hook": {
        "technique": "pattern-interrupt",
        "opening_line": "Stop scrolling if you...",
        "attention_grab": "Creates urgency and targets specific audience",
        "replicable_formula": "Stop scrolling if you [pain point]"
      },
      "content_structure": {
        "format": "problem-solution",
        "sections": [...],
        "pacing": "fast",
        "retention_techniques": ["pattern interrupts", "text overlays"]
      },
      "delivery_style": {
        "speaking": "direct-to-camera",
        "energy": "high-energy",
        "text_overlays": true,
        "visual_style": "quick cuts with b-roll"
      },
      "cta_strategy": {
        "type": "follow",
        "cta_text": "Follow for more tips",
        "placement": "end"
      },
      "why_it_works": "..."
    }
  }
]

Hook Techniques

The analyzer identifies these hook types:

• pattern-interrupt – Breaks expected patterns
• question – Opens with engaging question
• bold-claim – Makes surprising statement
• story-tease – Hints at compelling narrative
• visual-shock – Striking visual opening
• curiosity-gap – Creates information gap
• direct-address – Speaks to specific audience
• controversial-take – Polarizing opinion
• relatable-pain – Targets common struggle
• transformation-preview – Shows before/after

Content Formats

• problem-solution – Present problem, offer fix
• listicle – Numbered tips/items
• story – Narrative arc
• tutorial – Step-by-step how-to
• before-after – Transformation reveal
• day-in-life – Lifestyle content
• reaction – Response to other content
• hot-take – Opinion piece
• tool-demo – Product/tool showcase