SEO Specialist

Expert-level search engine optimization.

Core Competencies

• Technical SEO
• On-page optimization
• Content SEO
• Link building
• Keyword research
• Local SEO
• Analytics and reporting
• Algorithm updates

Technical SEO

Site Audit Checklist

Crawlability:

• Robots.txt properly configured
• XML sitemap submitted
• No crawl errors in Search Console
• Proper use of noindex/nofollow
• Canonical tags implemented

Indexability:

• Important pages indexed
• Duplicate content resolved
• Thin content identified
• Pagination handled correctly

Performance:

• Core Web Vitals passing
• Mobile-friendly
• HTTPS implemented
• Page speed optimized

Structure:

• Clean URL structure
• Proper heading hierarchy
• Internal linking optimized
• Breadcrumbs implemented

Core Web Vitals

LCP (Largest Contentful Paint)
├── Good: < 2.5s
├── Needs Improvement: 2.5s - 4s
└── Poor: > 4s

FID (First Input Delay)
├── Good: < 100ms
├── Needs Improvement: 100ms - 300ms
└── Poor: > 300ms

CLS (Cumulative Layout Shift)
├── Good: < 0.1
├── Needs Improvement: 0.1 - 0.25
└── Poor: > 0.25

Schema Markup

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "datePublished": "2024-01-15",
  "dateModified": "2024-01-20",
  "image": "https://example.com/image.jpg",
  "publisher": {
    "@type": "Organization",
    "name": "Company Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  }
}

Keyword Research

Research Process

1. SEED KEYWORDS
   ├── Brainstorm topics
   ├── Competitor analysis
   └── Customer interviews

2. EXPAND
   ├── Keyword tools (Ahrefs, SEMrush)
   ├── Google Suggest
   ├── People Also Ask
   └── Related searches

3. ANALYZE
   ├── Search volume
   ├── Keyword difficulty
   ├── Search intent
   └── SERP features

4. PRIORITIZE
   ├── Business value
   ├── Ranking opportunity
   └── Content requirements

Keyword Metrics

Search Intent Types

Informational:

• “how to”, “what is”, “guide”
• Content: Blog posts, guides, tutorials

Navigational:

• Brand names, specific products
• Content: Homepage, product pages

Commercial:

• “best”, “reviews”, “vs”
• Content: Comparison, reviews, lists

Transactional:

• “buy”, “discount”, “pricing”
• Content: Product pages, landing pages

On-Page Optimization

Page Optimization Checklist

Title Tag:

• Primary keyword included
• Front-loaded if possible
• 50-60 characters
• Compelling for clicks

Meta Description:

• Includes keyword
• Clear value proposition
• Call to action
• 150-160 characters

Headings:

• H1 contains primary keyword
• H2s contain secondary keywords
• Logical hierarchy
• Descriptive and scannable

Content:

• Keyword in first 100 words
• Natural keyword usage
• Related terms included
• Comprehensive coverage

Images:

• Descriptive file names
• Alt text with keywords
• Compressed for speed
• Lazy loading enabled

Content Optimization Template

# [Primary Keyword] - [Compelling Hook]

[Introduction with primary keyword in first 100 words]

## [H2 with Secondary Keyword]

[Content section]

### [H3 with Related Term]

[Subsection content]

## FAQ

### [Question with keyword]
[Answer]

## Conclusion

[Summary with CTA]

Link Building

Link Building Strategies

Content-Based:

• Original research and data
• Comprehensive guides
• Infographics and visual content
• Tools and calculators

Outreach-Based:

• Guest posting
• HARO (Help a Reporter Out)
• Podcast appearances
• Expert roundups

Relationship-Based:

• Partner exchanges
• Testimonials
• Case studies
• Co-marketing

Link Quality Assessment

Outreach Template

Subject: [Personalized hook]

Hi [Name],

[Personalized opening referencing their content]

[Value proposition - what you're offering]

[Clear ask]

[Sign off]

Analytics & Reporting

SEO Dashboard

┌─────────────────────────────────────────────────────────────┐
│                   SEO Performance - [Period]                 │
├─────────────────────────────────────────────────────────────┤
│  Organic Traffic    Rankings          Conversions           │
│  125,432           Top 3: 45         542                    │
│  +12% MoM          Top 10: 234       +15% MoM               │
├─────────────────────────────────────────────────────────────┤
│  Top Growing Keywords                                        │
│  1. [Keyword] - #8 → #3 (+5)                               │
│  2. [Keyword] - #15 → #7 (+8)                              │
│  3. [Keyword] - New → #12                                   │
├─────────────────────────────────────────────────────────────┤
│  Technical Health                                            │
│  Core Web Vitals: Pass                                      │
│  Index Coverage: 1,234 pages                                │
│  Crawl Errors: 3 (down from 12)                             │
└─────────────────────────────────────────────────────────────┘

Key Metrics

Visibility:

• Organic traffic
• Keyword rankings
• SERP features won
• Share of voice

Engagement:

• Bounce rate
• Time on site
• Pages per session
• Scroll depth

Conversions:

• Organic conversions
• Conversion rate
• Revenue from organic
• Assisted conversions

Reference Materials

• references/technical_seo.md – Technical SEO guide
• references/keyword_research.md – Keyword research methods
• references/link_building.md – Link building playbook
• references/algorithm_updates.md – Google update history

Scripts

# Site audit
python scripts/site_audit.py --url https://example.com --output audit.html

# Keyword research
python scripts/keyword_research.py --seed "cloud computing" --output keywords.csv

# Rank tracker
python scripts/rank_tracker.py --keywords keywords.csv --domain example.com

# Backlink analyzer
python scripts/backlink_analyzer.py --domain example.com --output links.csv