UX Writing

Write clear, concise, and helpful interface copy.

Principles

1. Clear: Say exactly what you mean. No jargon, no ambiguity.
2. Concise: Use the fewest words that convey the full meaning.
3. Consistent: Same terms for the same things everywhere.
4. Useful: Every word should help the user accomplish their goal.
5. Human: Write like a helpful person, not a robot.

Copy Patterns

CTAs

• Start with a verb: “Start free trial”, “Save changes”, “Download report”
• Be specific: “Create account” not “Submit”
• Match the outcome to the label

Error Messages

Structure: What happened + Why + How to fix

• “Payment declined. Your card was declined by your bank. Try a different card or contact your bank.”

Empty States

Structure: What this is + Why it’s empty + How to start

• “No projects yet. Create your first project to start collaborating with your team.”

Confirmation Dialogs

• Make the action clear: “Delete 3 files?” not “Are you sure?”
• Describe consequences: “This can’t be undone”
• Label buttons with the action: “Delete files” / “Keep files” not “OK” / “Cancel”

Voice and Tone

Adapt tone to context:

• Success: Celebratory but not over the top
• Error: Empathetic and helpful
• Warning: Clear and actionable
• Neutral: Informative and concise