revenue-operations
npx skills add https://github.com/alirezarezvani/claude-skills --skill revenue-operations
Agent 安装分布
Skill 文档
Revenue Operations
Pipeline analysis, forecast accuracy tracking, and GTM efficiency measurement for SaaS revenue teams.
Table of Contents
Quick Start
# Analyze pipeline health and coverage
python scripts/pipeline_analyzer.py --input assets/sample_pipeline_data.json --format text
# Track forecast accuracy over multiple periods
python scripts/forecast_accuracy_tracker.py assets/sample_forecast_data.json --format text
# Calculate GTM efficiency metrics
python scripts/gtm_efficiency_calculator.py assets/sample_gtm_data.json --format text
Tools Overview
1. Pipeline Analyzer
Analyzes sales pipeline health including coverage ratios, stage conversion rates, deal velocity, aging risks, and concentration risks.
Input: JSON file with deals, quota, and stage configuration Output: Coverage ratios, conversion rates, velocity metrics, aging flags, risk assessment
Usage:
# Text report (human-readable)
python scripts/pipeline_analyzer.py --input pipeline.json --format text
# JSON output (for dashboards/integrations)
python scripts/pipeline_analyzer.py --input pipeline.json --format json
Key Metrics Calculated:
- Pipeline Coverage Ratio — Total pipeline value / quota target (healthy: 3-4x)
- Stage Conversion Rates — Stage-to-stage progression rates
- Sales Velocity — (Opportunities x Avg Deal Size x Win Rate) / Avg Sales Cycle
- Deal Aging — Flags deals exceeding 2x average cycle time per stage
- Concentration Risk — Warns when >40% of pipeline is in a single deal
- Coverage Gap Analysis — Identifies quarters with insufficient pipeline
Input Schema:
{
"quota": 500000,
"stages": ["Discovery", "Qualification", "Proposal", "Negotiation", "Closed Won"],
"average_cycle_days": 45,
"deals": [
{
"id": "D001",
"name": "Acme Corp",
"stage": "Proposal",
"value": 85000,
"age_days": 32,
"close_date": "2025-03-15",
"owner": "rep_1"
}
]
}
2. Forecast Accuracy Tracker
Tracks forecast accuracy over time using MAPE, detects systematic bias, analyzes trends, and provides category-level breakdowns.
Input: JSON file with forecast periods and optional category breakdowns Output: MAPE score, bias analysis, trends, category breakdown, accuracy rating
Usage:
# Track forecast accuracy
python scripts/forecast_accuracy_tracker.py forecast_data.json --format text
# JSON output for trend analysis
python scripts/forecast_accuracy_tracker.py forecast_data.json --format json
Key Metrics Calculated:
- MAPE — Mean Absolute Percentage Error: mean(|actual – forecast| / |actual|) x 100
- Forecast Bias — Over-forecasting (positive) vs under-forecasting (negative) tendency
- Weighted Accuracy — MAPE weighted by deal value for materiality
- Period Trends — Improving, stable, or declining accuracy over time
- Category Breakdown — Accuracy by rep, product, segment, or any custom dimension
Accuracy Ratings:
| Rating | MAPE Range | Interpretation |
|---|---|---|
| Excellent | <10% | Highly predictable, data-driven process |
| Good | 10-15% | Reliable forecasting with minor variance |
| Fair | 15-25% | Needs process improvement |
| Poor | >25% | Significant forecasting methodology gaps |
Input Schema:
{
"forecast_periods": [
{"period": "2025-Q1", "forecast": 480000, "actual": 520000},
{"period": "2025-Q2", "forecast": 550000, "actual": 510000}
],
"category_breakdowns": {
"by_rep": [
{"category": "Rep A", "forecast": 200000, "actual": 210000},
{"category": "Rep B", "forecast": 280000, "actual": 310000}
]
}
}
3. GTM Efficiency Calculator
Calculates core SaaS GTM efficiency metrics with industry benchmarking, ratings, and improvement recommendations.
Input: JSON file with revenue, cost, and customer metrics Output: Magic Number, LTV:CAC, CAC Payback, Burn Multiple, Rule of 40, NDR with ratings
Usage:
# Calculate all GTM efficiency metrics
python scripts/gtm_efficiency_calculator.py gtm_data.json --format text
# JSON output for dashboards
python scripts/gtm_efficiency_calculator.py gtm_data.json --format json
Key Metrics Calculated:
| Metric | Formula | Target |
|---|---|---|
| Magic Number | Net New ARR / Prior Period S&M Spend | >0.75 |
| LTV:CAC | (ARPA x Gross Margin / Churn Rate) / CAC | >3:1 |
| CAC Payback | CAC / (ARPA x Gross Margin) months | <18 months |
| Burn Multiple | Net Burn / Net New ARR | <2x |
| Rule of 40 | Revenue Growth % + FCF Margin % | >40% |
| Net Dollar Retention | (Begin ARR + Expansion – Contraction – Churn) / Begin ARR | >110% |
Input Schema:
{
"revenue": {
"current_arr": 5000000,
"prior_arr": 3800000,
"net_new_arr": 1200000,
"arpa_monthly": 2500,
"revenue_growth_pct": 31.6
},
"costs": {
"sales_marketing_spend": 1800000,
"cac": 18000,
"gross_margin_pct": 78,
"total_operating_expense": 6500000,
"net_burn": 1500000,
"fcf_margin_pct": 8.4
},
"customers": {
"beginning_arr": 3800000,
"expansion_arr": 600000,
"contraction_arr": 100000,
"churned_arr": 300000,
"annual_churn_rate_pct": 8
}
}
Revenue Operations Workflows
Weekly Pipeline Review
Use this workflow for your weekly pipeline inspection cadence.
-
Generate pipeline report:
python scripts/pipeline_analyzer.py --input current_pipeline.json --format text -
Review key indicators:
- Pipeline coverage ratio (is it above 3x quota?)
- Deals aging beyond threshold (which deals need intervention?)
- Concentration risk (are we over-reliant on a few large deals?)
- Stage distribution (is there a healthy funnel shape?)
-
Document using template: Use
assets/pipeline_review_template.md -
Action items: Address aging deals, redistribute pipeline concentration, fill coverage gaps
Forecast Accuracy Review
Use monthly or quarterly to evaluate and improve forecasting discipline.
-
Generate accuracy report:
python scripts/forecast_accuracy_tracker.py forecast_history.json --format text -
Analyze patterns:
- Is MAPE trending down (improving)?
- Which reps or segments have the highest error rates?
- Is there systematic over- or under-forecasting?
-
Document using template: Use
assets/forecast_report_template.md -
Improvement actions: Coach high-bias reps, adjust methodology, improve data hygiene
GTM Efficiency Audit
Use quarterly or during board prep to evaluate go-to-market efficiency.
-
Calculate efficiency metrics:
python scripts/gtm_efficiency_calculator.py quarterly_data.json --format text -
Benchmark against targets:
- Magic Number signals GTM spend efficiency
- LTV:CAC validates unit economics
- CAC Payback shows capital efficiency
- Rule of 40 balances growth and profitability
-
Document using template: Use
assets/gtm_dashboard_template.md -
Strategic decisions: Adjust spend allocation, optimize channels, improve retention
Quarterly Business Review
Combine all three tools for a comprehensive QBR analysis.
- Run pipeline analyzer for forward-looking coverage
- Run forecast tracker for backward-looking accuracy
- Run GTM calculator for efficiency benchmarks
- Cross-reference pipeline health with forecast accuracy
- Align GTM efficiency metrics with growth targets
Reference Documentation
| Reference | Description |
|---|---|
| RevOps Metrics Guide | Complete metrics hierarchy, definitions, formulas, and interpretation |
| Pipeline Management Framework | Pipeline best practices, stage definitions, conversion benchmarks |
| GTM Efficiency Benchmarks | SaaS benchmarks by stage, industry standards, improvement strategies |
Templates
| Template | Use Case |
|---|---|
| Pipeline Review Template | Weekly/monthly pipeline inspection documentation |
| Forecast Report Template | Forecast accuracy reporting and trend analysis |
| GTM Dashboard Template | GTM efficiency dashboard for leadership review |
| Sample Pipeline Data | Example input for pipeline_analyzer.py |
| Expected Output | Reference output from pipeline_analyzer.py |