SEO Keyword Analysis

Analyze keywords using Google Search Console data combined with proven SEO methodology.

Analysis Modes

Mode 1: New Keyword Research

For keywords you don’t rank for yet. Analyze SERP and competition.

Mode 2: Existing Performance Analysis

For keywords you already rank for. Pull real data from GSC.

Mode 3: Quick Wins Detection

Find low-hanging fruit: high impressions, good position, but low CTR.

Core Methodology

The Match and Exceed Principle

This is the most important concept. Before pursuing any keyword:

1. Search the keyword on Google
2. Analyze top 10 results:
   • What content type ranks? (tools, blogs, landing pages)
   • What’s the content quality?
   • What’s the Domain Authority of competitors?
3. Ask yourself:
   • Can I create something BETTER than what’s ranking?
   • Do I have the resources to match the content type?
   • Can I exceed their authority over time?

Example:

• “free headshot generator” → Top results are all tools → You MUST build a tool
• “dragon tattoo ideas” → Top results are low-quality Pinterest/Wikipedia → Easy to exceed

Keyword Types Strategy

Short-tail Keywords

• Definition: 1-2 words (e.g., “car insurance”, “AI headshots”)
• Characteristics: High volume, high competition
• Strategy: Target AFTER building authority, not initially
• Risk: Very hard to rank without established backlinks

Long-tail Keywords

• Definition: 3+ words (e.g., “best AI headshot generator for LinkedIn”)
• Characteristics: Lower volume, lower competition, higher conversion
• Strategy: Start here! KD typically < 20
• Advantage: Quantity compensates for lower volume

LSI Keywords (Latent Semantic Indexing)

• Definition: Semantically related keywords
• Example: For “AI tattoo generator”:
  • “tattoo ideas”
  • “dragon tattoo design”
  • “forearm tattoo inspiration”
• Strategy: Expand from seed keyword to build content cluster

Key SEO Metrics

1. Keyword Difficulty (KD)

Target: KD < 20 for new sites

2. Domain Authority (DA) / Page Authority (PA)

• DA: Overall domain strength
• PA: Specific page strength
• Strategy: Look for keywords where low DA/PA sites rank → opportunity
• Quality > Quantity: One CNN backlink (DA 90) > 100 low-DA links

3. Search Volume

Click distribution: #1 gets ~30%, #2 gets ~15%, #3 gets ~10%

4. Cost Per Click (CPC)

• High CPC = High commercial value
• Example: If advertisers pay $5+ per click, the keyword is lucrative
• Ideal combo: High CPC + Low KD + Decent volume = Goldmine

5. Geographic Distribution

• 50%+ from US = Better monetization potential
• Western countries (US, UK, Canada, Australia) pay more
• Consider this when validating niche viability

Niche Validation Checklist

Before pursuing a keyword/niche, verify ALL of these:

□ KD < 20 (or reasonable for your authority level)
□ Search volume > 100/month (ideally 500+)
□ Clear user intent identified
□ Top SERP results are beatable (Match & Exceed)
□ Monetization path exists (CPC check, product fit)
□ 50%+ traffic from monetizable regions
□ You can create the required content type
□ Related keywords exist for expansion (LSI)
□ Not dominated by major brands (CNN, Wikipedia, Amazon)
□ Not a YMYL topic without E-E-A-T credentials

Red Flags (Auto-Avoid)

Green Light Indicators

GSC Integration Workflow

Step 1: List Available Sites

mcp__gsc__list_sites

Step 2: Pull Keyword Performance

mcp__gsc__search_analytics
- siteUrl: "sc-domain:example.com"
- startDate: "YYYY-MM-DD" (30 days ago)
- endDate: "YYYY-MM-DD" (today)
- dimensions: "query,page"

Step 3: Find Quick Wins

mcp__gsc__detect_quick_wins
- positionRangeMin: 4
- positionRangeMax: 20
- minImpressions: 100
- maxCtr: 3

Output Formats

New Keyword Analysis

## Keyword Analysis: [keyword]

### Quick Verdict
[🟢 Pursue / 🟡 Consider / 🔴 Avoid] - [reason]

### Keyword Type
[Short-tail / Long-tail] - [strategy implication]

### Metrics
| Metric | Value | Assessment |
|--------|-------|------------|
| KD | [X] | [🟢/🟡/🔴] |
| Volume | [X]/mo | [🟢/🟡/🔴] |
| CPC | $[X] | [value assessment] |

### User Intent
- **Type**: [Informational/Commercial/Transactional/Navigational]
- **Required Content**: [what type to create]

### Match & Exceed Analysis
- **Top 3 Competitors**: [list with DA]
- **Content Quality**: [weak/moderate/strong]
- **Can We Exceed?**: [Yes/No + reasoning]

### Monetization Path
[How to make money from this keyword]

### LSI Expansion Opportunities
- [related keyword 1]
- [related keyword 2]
- [related keyword 3]

### Next Steps
1. [action]
2. [action]

Existing Keyword (GSC Data)

## Performance Analysis: [keyword]

### Current Metrics (Last 30 Days)
| Metric | Value | Status |
|--------|-------|--------|
| Position | [X] | [🟢/🟡/🔴] |
| Impressions | [X] | [🟢/🟡/🔴] |
| Clicks | [X] | - |
| CTR | [X%] | [🟢/🟡/🔴] |

### Quick Win Potential
- **Eligible?**: [Yes/No]
- **Estimated Gain**: [X additional clicks/month]

### Optimization Actions
1. [specific action]
2. [specific action]

Quick Wins Report

## Quick Wins Report: [site]

### Summary
- **Opportunities Found**: [X]
- **Estimated Traffic Gain**: [X clicks/month]

### Top Opportunities
| Keyword | Position | Impressions | CTR | Action |
|---------|----------|-------------|-----|--------|
| [kw] | [pos] | [imp] | [ctr%] | [action] |

### Priority Actions
1. [highest impact]
2. [second priority]

Reference Files

• INTENT-GUIDE.md – Deep dive on intent classification
• GSC-GUIDE.md – GSC tool usage patterns