Content Optimization Skill

Overview

The Content Optimization skill provides AI-powered content optimization and SEO writing assistance. This skill enables data-driven content creation that ranks well in search while delivering value to readers.

Capabilities

Content Analysis

• Clearscope content analysis
• Surfer SEO optimization
• MarketMuse content planning
• Keyword density analysis
• Readability scoring

Content Planning

• Content brief generation
• Topic cluster planning
• Content gap identification
• SERP intent analysis
• Competitive content analysis

Optimization

• Real-time optimization scoring
• Term recommendations
• Header structure optimization
• Internal linking suggestions
• Featured snippet optimization

Quality Assurance

• Readability scoring
• Grammar and style checking
• Brand voice consistency
• Fact-checking reminders
• Plagiarism detection

Usage

Content Brief

const contentBrief = {
  tool: 'Clearscope',
  targetKeyword: 'marketing automation best practices',
  analysis: {
    searchVolume: 2400,
    difficulty: 58,
    intent: 'informational',
    serpFeatures: ['featured-snippet', 'people-also-ask', 'related-searches']
  },
  recommendations: {
    wordCount: { min: 2000, optimal: 2500 },
    headerStructure: [
      'H1: What is Marketing Automation?',
      'H2: Benefits of Marketing Automation',
      'H2: Marketing Automation Best Practices',
      'H3: Lead Scoring',
      'H3: Email Nurturing',
      'H3: Workflow Design'
    ],
    mustIncludeTerms: [
      'lead nurturing',
      'email automation',
      'workflow',
      'CRM integration',
      'analytics'
    ],
    questions: [
      'What are the benefits of marketing automation?',
      'How do you implement marketing automation?',
      'What are common marketing automation mistakes?'
    ]
  },
  competitors: [
    { url: 'competitor-article-1.com', score: 85, wordCount: 2800 },
    { url: 'competitor-article-2.com', score: 82, wordCount: 2200 }
  ],
  targetScore: 85
};

Process Integration

Best Practices

1. User Intent First: Optimize for user needs, not just keywords
2. Quality Balance: Balance SEO with readability
3. Continuous Updates: Refresh content regularly
4. Competitive Analysis: Understand what ranks
5. Measure Results: Track organic performance

Metrics and KPIs

Related Skills

• SK-007: SEO Tools (technical SEO)
• SK-011: Content Management (publishing)
• SK-001: Market Research Platform (audience research)